Fashion

Ralph Lauren brings NFW product innovation to the Australian Open


Ralph Lauren exclusively debuted the RLX CLARUS Polo Shirt at the 2022 Australian Open, showcasing the company’s latest work in groundbreaking product innovation and sustainability. High performance cotton fabric developed by Natural Fiber Welding, Inc. (NFW), a leading sustainable materials science startup.

The RLX CLARUS Polo Shirt uses the first patented platform on the market to transform virgin and recycled cotton. The technology creates innovative cotton fibers with high performance attributes, such as quick drying and moisture management, while preserving the comfort and breathability of cotton. The resulting material behaves similarly to plastic-based synthetic fabrics such as polyester and nylon that use petroleum-based fossil fuels to gain performance benefits.

“Ralph Lauren is known for being timeless – and over 50 years of timeless existence means both building on our heritage and driving pioneering innovation. With the introduction of the RLX CLARUS Polo Shirt, we are using our most iconic product as a fabric to launch an industry-changing and scalable textile technology – a performance garment. High was created with natural fibers for the first time. We’re proud to build on the brand’s legacy of authentic signatures and style, reinvented for the future,” David Lauren, director of brand and innovation.

Ralph Lauren exclusively debuted the RLX CLARUS Polo Shirt at the 2022 Australian Open, showcasing the company’s latest work in groundbreaking product innovation and sustainability. High performance cotton fabric developed by Natural Fiber Welding, Inc. (NFW), a leading sustainable materials science startup.

“We are delighted to continue our partnership with Ralph Lauren. Through this partnership, we are paving the way for a complete circularization with materials that create the same behavior as plastic-based synthetic fabrics,” Luke Haverhals, Managing Director at NFW. “We are pioneering an entirely new system that allows fabrics to have all-natural performance simultaneously while minimizing waste and eliminating the need for synthetic resins.”

Ralph Lauren is committed to investing in infrastructure and technology to grow and scale the circular apparel economy – helping to ensure clothing and materials can last. As part of this, in August 2020, Ralph Lauren announced a minority investment in NFW to help expand the patented process and develop the first performance apparel made from the material. natural, sustainable materials. Through this investment, Ralph Lauren looks to expand its use of recycled cotton, helping to accelerate the company’s progress towards sustainable sourcing of 100% of its key materials, including cotton, by 2020. 2025 and integrate zero-waste principles in its business. Over time, the partnership will allow Ralph Lauren to displace and reduce reliance on non-biodegradable synthetics, such as polyester and nylon, while also scaling up the use of renewable materials. and more sustainable.

“I am a longtime fan of Ralph Lauren – they are a classic with incredible style and always push boundaries to create new, truly innovative products.” Australian professional footballer Josh Cavallo. “As a professional athlete who trains every day, it’s unbelievable to be able to wear a fashionable 100% cotton shirt that has outstanding performance and keeps me comfortable even on hot days. best – all made with a sustainable spirit.”

The RLX CLARUS Polo Shirt made its exclusive debut at the 2022 Australian Open. Additional styles and colors, as well as women’s apparel, will be available in the coming weeks.

Fiber2 Fashion News Desk (KD)

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