This new partnership represents PVH Corp’s long-term commitment to innovation, mobility and its Progressive Fashion strategy to reduce all negative impacts to zero by 2030, PVH said. PVH said in a press release.
Fashion brand PVH Europe has announced a multi-year partnership with Infinited Fiber Company to enhance the sustainability of products offered in Europe under PVH Corp’s Calvin Klein and Tommy Hilfiger brands. Infinited Fiber Company uses textile waste recycling technology to create Infinna, which will be used to manufacture PVH products in Europe.
Infinna is a unique, patented regenerated textile with the soft and natural look of pure cotton. Created using tried and proven technology, high-quality fibers can be made from cotton-rich textile waste that would otherwise end up in landfills or incinerated. Now sourced locally in Finland by Infinited Fiber, old textiles are broken down at the molecular level and regenerated into new fibers.
With a multi-year agreement, PVH Europe joins a select group of global fashion companies to secure their Infinna supply in the coming years, as Infinited Fiber Company is expected to ramp up production. production, aiming to make recycled textile fibers the main raw material of the future. PVH Europe also has an option to recycle factory recoveries and cuts to feed Infinited Fiber’s process feedstock.
“We are committed to pioneering and partnering with like-minded industry leaders to drive more innovative and sustainable products,” said. Esther Verburg, EVP, Sustainable Business and Innovation, Tommy Hilfiger Global and PVH Europe. “We are proud to partner with Infinited Fiber Company to turn our waste into new products, truly closing the loop without sacrificing the high quality that consumers know and expect from our brand. we. We look forward to implementing this game-changing technology so we can hit new levels of circulation as we strive to truly future-proof our business. ”
The first Tommy Hilfiger t-shirts made by Infinna will be released in Europe in Summer 2022, with plans to expand further into new and Calvin Klein product categories for future seasons .
“We have been working with PVH Europe for several years now and they were one of the first companies to work with our Infinna textile fabrics,” Kirsi Terho, Principal Account Manager, Infinited . Yarn Company. “It’s great to see the brand bring our vision to life – really demonstrating how our fiber goes well with the clothes we all love to wear every day. We thank PVH Europe for their support and unwavering belief in our technology and look forward to working together to make the circulation of textiles a daily reality. ”
Fiber2 Fashion News Desk (KD)
