Puma appoints new CEO for Sportstyle division

leopard lion has appointed Lionel Telega, 43, as chief executive officer of the company’s largest Sports Style division, effective immediately.

Lionel Telega has worked at Puma since 2004, where he served as global marketing director until recently. Before joining the German sports agency, the French player worked for Solomon and Porsche.

He will take over as CEO of Sportstyle from Maria Valdes, who was appointed product director on the board in January 2023. In his new role, Lionel Telega will report directly continue with her.

“We believe Lionel’s business background and valuable experience will contribute to the growth of our Sports Style division,” said Maria Valdes, Puma’s product manager. “I wish him all the best in his new role.”