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Profit makes Porsche rethink the Macan EV

A REPORT published by auto news It was revealed this week that Porsche is reconsidering plans to phase out the internal combustion engine-powered Macan in the United States, its second-largest market.

Porsche is by offering electric Macan variant in the United States from mid-2024, phasing out gasoline-powered models the following year. Now, it seems the company has shelved the plans, in favor of a wait-and-see approach to its best-selling model.

Speaking to the publication at a retailer’s two-day event in the Canary Islands this week, a Porsche spokesman said: “They (headquarters) will look into it. They will see how sales play out over the next two years.”

By 2022, the Macan will account for more than 30% of all Porsche sales in the US.

A Porsche spokesperson said there was apprehension surrounding the move to make the Macan all-electric, citing concerns around the lack of well-maintained public infrastructure as the main driving force behind the decision. .

“They (headquarters) are opposed by customers. They realized there were not enough chargers to support Macan’s customer base,” the spokesperson said.

At the event attended by Porsche Cars North America CEO Kjell Gruner, executives rejected plans to track others who wanted to join Tesla’s Supercharger network.

“(Executives) said they are trying to buy as many chargers as possible. “They know it’s a problem and they’re trying to figure out how to best deal with it” — and apparently without the support of another manufacturer.

The event gave Porsche retailers in North America a chance to see the all-electric Macan (pictured) in metal, which, along with the recently revealed Mission X Hypercar concept, will likely evolve into 718 Boxster and Cayman EV models.

But Macan is still the most appreciated model by importers…

According to a Porsche spokesperson, the Macan is vital to achieving the importer’s mission of diversifying the customer base.

“One of the things they (Porsche headquarters) are not happy with is that the average age of Porsche drivers is over 50,” the source said. auto news. “They want it to be between 25 and 35.”

The source said Porsche aims to drive young people and successful women to the brand, hoping they will upgrade to a 911 or a Cayenne as their careers and families grow.

At the conference, Porsche organized seminars to help retailers market to these groups through in-store events. The company is reportedly rolling out alternative retail formats and turning resellers into “casual hangout spaces for customers and fans.”

Porsche told dealers in North America that US sales will reach 80,000 units in 2024, up 15% from 2022.

Locally, Porsche Australia says GoAuto that they “have no information that the electric Macan’s arrival schedule will be delayed”.

The model is expected to make its global debut before the end of the year and start production in 2024 or 2025.

No mechanical details have been released yet; however, it is expected that the electric Macan will at least match the specs of the similarly sized Audi E-Tron, especially the higher-end variants – up to 300kW/664Nm thanks to the twin motors and 95kWh battery.

In Australia, the Porsche Macan remains one of the German brand’s most popular models.

Year-to-date figures show Porsche has sold 1303 Macans, ahead of the Cayenne Coupe (371) and Cayenne Wagon (229), and ahead of the 911 (176), Taycan (172), Cayman (113) , Boxster (41) and Panamera (30).


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