Amala Ekpunobi accepted conservatism with the same force she had over progressivism.
That, she quickly learned, had its pitfalls.
Ekpunobi, part of PragerU’s charismatic media team, says: “When I was on the left, I was extremely radical and stubborn. “When I first started to realize that I was conservative, I was doing the same thing… I realized that I needed to readjust, to rekindle the empathy I had then, like I was approach my old self.
It worked.
Ekpunobi are part of a new generation of conservative influencers who are socially savvy and eager to change hearts and minds without waving or red meat. Her former self, however, allows her to identify with far-left extremists on and off campus today.
“A lot of the reactions we get are from people having a bad experience talking to other conservatives,” she said, adding that she tries to overcome that caricature in conversations. change your own.
Her background comes in handy in other ways, too.
“I knew the rhetoric would be thrown at me,” she said.
Ekpunobi’s viral videos and they are plentiful, finding her ludicries like “systemic racism” and victimization on steroids. She is often associated with the star PragerU Will Witt to disrupt media stories about race, law enforcement, and identity politics.
In the chat and on the video, the young star appeared calm, composed and ready to entice those who strongly objected to her. That plank doesn’t fully represent how she approaches her work.
“I’m getting over my anxiety, making my point public,” he said. “I am studying every day.”
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The mixture of youth and maturity is unlikely to help Ekpunobi navigate social media. However, it takes more than tech savvy to thrive. She makes sure to connect with people without leading with facts and figures first.
“A lot of people joined the conversation [shouting facts],” she said, something the Left often avoids. “They tell personal stories that appeal to their emotions.”
“I start all of my speeches about my life experiences… then I come to the conclusion I came to,” she said. “It caught people off guard.”
Take a look at the thriving “victim culture” on the Left. She solves the problem by making it personal.
“Do you think it’s okay to hold back someone from saying they’re a barrier to your success? Is that the conversation you would have with your child? ” she asked.
Influencers bring some personal pain to the subject. She grew up in a rural, predominantly white area in Florida. She graduated as valedictorian of her high school class but clings to the status of a victim despite her achievements.
“It did me harm. It stopped me from pursuing my realistic dreams,” she says, some of the things proponents need to consider before passing those sentiments on to their children. “You’re robbing five-year-olds’ dreams. Is that something you want to see? “
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Ekpunobi, like other conservatives, has his battle scars from Big Tech’s censors.
“I have to watch my videos all the time,” she said. “Sometimes they take the video down and I won’t even get a notification.”
Recently, discussing prominent topics like COVID-19 and transgenderism can get a content creator into trouble, prompting her to gently tweak her language to avoid penalties. Big Tech.
“You have to make your language flexible… to accommodate these community platforms,” she notes.
Ekpunobi has some advice for conservatives hoping to flex their social media mechanisms in the future. Start with a consistent approach, posting daily if not several times a day.
“If you are so consistent, one in 10 people [posts] will hit the algorithm on social media platforms,” she said, adding also the efficiency issue.
“My most successful videos are the briefest ones, like the ones that tell systemic racism in 60 seconds,” she said. “Try to break up the big ideas… [with] Concise form, super concise content but highly technical. ”
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Our tribal times can make it impossible for us to connect with those on the Left, but Ekpinobi has a shining example of how to do that. Her mother, and still a bold progressive activist like her daughter.
“She’s on your farthest possible left,” she says with a laugh. “When I first debuted [as a conservative] it has been super controversial for a while. It was a firestorm in the house. ”
Now, both agree to disagree and stay away from ideological battles.
“Politics is not part of our relationship,” she said. “We’re closer than ever.”
