Prada Corporation partners with Adobe to reimagine the in-store digital experience

brand stuff Group and Adobe announced Wednesday an enhanced partnership to enhance the luxury fashion company’s physical and digital retail properties, across its multiple brands.

Prada Corporation partnered with Adobe to reimagine the digital and in-store experience. – Pradas Corporation

Especially, the brand owner including Prada, Miao Miao, Church‘S, car shoesPasticceria Marchesi and Luna Rossa, will leverage Adobe’s Real-Time Customer Data Platform and Adobe’s Journey Optimizer, allowing the team to deliver personalized experiences and relevant content across any channel in real time. real.

Customers will have to “opt in” to take advantage of a more personalized experience, based on their past purchases, in-store experience, and online profile. For example, a customer who has researched online for a bag might be invited to view the bag’s latest seasonal colors in person, where a sales assistant will be available to provide a tailored experience.

“Today, we are pleased to announce a new and important step towards our fruitful partnership with Adobe, with the adoption of their unique customer data platform, for further development. retail experience across all of our brands,” he said Lorenzo Bertelli, marketing director and head of CSR at Prada Group. “This will ensure we can engage and connect with each customer in the right place, at the right time, and with the right content.”

Adobe Creative Cloud applications enable brands to design content for marketing campaigns, product catalogs, and brand activations. For Fashion brands, Adobe’s latest innovative technologies, including Adobe Substance 3D, can also be used to design retail simulations and prototype clothing and accessories using using physically precise textiles.

“At the heart of Prada Group’s identity is a passion for innovation and a focus on the customer experience,” said Luc Dammann, president of EMEA at Adobe.

“Luxury retail is at the forefront of digital innovation, and Adobe’s partnership with Prada Corporation will allow them to extend their distinctive style and storytelling through personalized customer experiences. real-time around the world in store and digitally.”

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