Peloton’s newest marketing executive leaves the company

A Peloton exercise bike is seen after the opening bell for the company’s IPO at the Nasdaq Market site in New York City, New York, U.S., September 26, 2019.

Shannon Stapleton | Reuters

Pelotonthe head of the marketing department will leave the company, only weeks after a broader run at the fitness equipment manufacturer.

Dara Treseder, whose last date is October 4, is leaving Autodesk. At Peloton, she oversaw marketing and membership, reporting to CEO Barry McCarthy following the departure of Kevin Cornils, the company’s chief commercial officer. The announcement comes after co-founder and former CEO John Foley stepped down from his position as chairman of the board earlier this month.

Since taking office as chief executive in February, McCarthy has worked to revive the company’s struggling business and increase cash flow by increasing subscription revenue. After thriving in the early days of coronavirus pandemic when the gyms are closed, Peloton’s losses are increasing as it works to expand the customer base and win back investors’ trust.

As senior vice president of marketing, communications and memberships, Treseder oversaw Peloton’s introduction of an ultimate $3,195 rowing machine week and nationwide bike rental program early September. She also oversaw Peloton’s expansion into Australia and its partnership with Beyonce and Usain Bolt.

“During my time at the company, Peloton has become one of the most loved and culturally relevant brands and our Membership has grown from over 2.6 million to over 6. ,9 million,” Peloton said in a statement Monday.

Treseder, who previously led the marketing team at Apple and Goldman Sachs, will take on the role of chief marketing officer at Autodesk. Peloton said it will be looking to fill the newly created chief marketing officer role.

Correction: Dara Treseder is senior vice president of marketing, communications and membership at Peloton. An earlier version misspelled her title.

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