Peloton teases its first connected rowing machine

Peloton is still busy expanding connected fitness lineup even though it’s happening financial woes. Companies have provocative plans to introduce its first rowing machine, promising a combination of cardio and strength training. The company did not go into detail during the Homecoming 2022 event, but a sneak video (below) shows that it’s largely what you’d expect – a minimalist paddler with a large screen to show classes and stats.

There is no mention of a release date or price for the rowing machine. However, Peloton has previewed features for existing products. You can soon schedule workouts with friends through the app, Bicycle or Step foot on something. Visually impaired and low-vision users will navigate the Tread’s interface through the Google TalkBack screen reader. And finally you’ll have the option to track your cycling, running, and other workouts through the Peloton app. You won’t have to join a class just to have assignments count toward member challenges and achievements.

The expansion comes just days after Peloton disclosed a whopping $751.1 million loss in its latest quarter, not to mention falling revenue. The company has struggled to adapt to the pandemic recovery as people return to gyms and offices, and a combination of discount and the Guide camera didn’t do much to turn the tide. In this respect, the rowing machine is a gamble, as Peloton is clearly hoping the more aggressive investments today will pay off in the long term.

With that said, it might be a wise move. The smart rowing machine market is relatively small, with brands like Echelon and Hydrow pack leader. Peloton was able to forge a significant position in that market through its name recognition and renowned grades.

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