More than 40 percent of bookings for the recent launch BYD The Atto 3 has come from existing luxury car owners. Sanjay Gopalakrishnan, Senior Vice President – BYD India, revealed this development with HT Auto during a recent interaction. The Atto 3 went on sale in India in November this year and the model got off to a strong start, garnering more than 1,500 pre-orders within a month of its launch.
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Speaking to HT Auto, Sanjay Gopalakrishnan said: “More than 40% of our first consumer bookings come from people who own luxury cars like audio, BMW car and Mercedes-Benz. They already own luxury cars and are looking for an electric option as a second or third family car. We target customers who know about electricity, know about BYD and they want a good electric car with good technology. It’s been a success so far.”
SEE: BYD Atto 3 Review
The numbers are particularly impressive considering the BYD Atto 3’s premium placement costs $33.99 lakh (old gallery in India). Meanwhile, comparable models like the Hyundai Kona Electric and MG ZS EV are more reasonably priced. However, the Atto 3 redeems itself with a comprehensive list of features including Level 2 ADAS, power front seats, a panoramic sunroof, and a powerful PMS engine with 201 hp and extreme torque. great 310 Nm. It also offers a range of 521 km (ARAI Certified) with a 60.48 kWh battery pack, significantly more than the competition.
Atto 3 deliveries will start mid-January 2023 around Auto Expo (HT Auto/Sanjay Rohilla)
The model arrives in India as a Semi-Knocked Down (SKD) kit and BYD is currently gearing up to start shipping deliveries from mid-January 2023. Gopalakrishnan revealed that deliveries will begin around the showtimes. to Auto Expo next month. The automaker is expecting a strong word of mouth from customers to boost sales next year.
Also read: BYD Atto 3 First drive review: Expensive but promising electric SUV!
“Once the cars are delivered, more people will start to see this technology on the road and we will get a good response. Deliveries will start from January 2023. We expect to start deliveries around Auto Expo and there will be a steady stream of deliveries in the future,” Gopalakrishnan added.
Atto 3 is BYD’s flagship product in India at the moment but the brand has already started selling with e6 MPV. The model was launched to commercial buyers in 2021 but sales to private buyers began in August of this year. The electric MPV is expensive $29.15 lakh (old gallery in India).
First published date: December 15, 2022, 10:35 am IST
