IMG will implement and manage the application process to select ten grant recipients based on a set of criteria developed by IMG in partnership with Empire State Development.
“Fashion Week is a celebration of New York’s role as the fashion capital of the world, attracting and inspiring an unparalleled range of creative talent,” Governor Hochul said in a statement. “As we bounce back from the pandemic, it’s important that we prioritize the recovery of one of New York’s most dynamic and exciting industries. By partnering with the best small and independent designers of New York, we are strengthening our economy and supporting vibrant growth in this important industry.”
Kathy Hochul, governor of New York, has partnered with IMG to run a $500,000 grant program to support small, independent fashion designers with a grant of $50,000 each to offset costs. certain fees for their New York Fashion Week shows for the September 2022 season. IMG will go through an application process to select 10 sponsors.
The sponsorship program will help support the vibrant return of the New York fashion industry to the post-COVID-19 era, attract and retain New York fashion talent, and enable many small designers and New York-based independents involved in recovery efforts. The opportunity to launch new collections to an audience of buyers, the media, industry and consumers contributes to the continued success of the fashion designers’ business in the capital. American fashion.
The public and private sectors are working together to support impacted small businesses while restoring and creating new jobs for New Yorkers. The fashion, retail and creative industries together represent an important economic driver for New York State that has been disproportionately impacted by the COVID-19 pandemic. Before the COVID-19 pandemic, New York City’s fashion industry employed 4.6% of the city’s workforce, generating roughly $11 billion in total wages.
IMG Fashion Property and Events President Leslie Russo “We are grateful to Governor Hochul and the State of New York for continuing to work together on our initiatives to support the New York fashion community.”
In September 2021, IMG formed the Fashion Alliance to create the foundation for the revival of New York Fashion Week in response to the COVID-19 pandemic and provide support, funding, and resources for a New York Fashion Week’s group of independent design brands through 2022. This new grant sponsored by the State of New York will help further support more independent designers based in New York. .
Fiber2 Fashion News Desk (KD)