According to the company’s founder Carl Pei, mid-range phone brand Nothing is looking to launch in the US, but is facing some logistical problems – not to mention competition from major rivals.
in one conversation with CNBC (opens in a new tab), Pei said the company is currently in “initial conversations with US carriers…” but did not give specific names. According to the founder, each carrier has a specific set of software they want to add to a smartphone, in addition to “a lot of additional technical support” that needs to be done. All of that contributed to Nothing delaying its US launch. Also don’t know if Phone (1), nothing is the only smartphone at this point, will launch or if it will be something different. But it won’t be Phone (2) because Pei quickly shot it down That idea on Twitter (opens in a new tab). He said that Phone (1) will be the main focus of the company as it builds the device’s software, according to the post.
Nothing has succeeded in the United States with Ears (1) headphones. Pei says a third of all sales come from the US, so at least some people are interested in the company’s products. It seems that success has given Nothing the confidence to attack the Western Hemisphere.
Speculation and competition
While we don’t know what will be released yet, we can take a look at Phone (1) to see what might happen.
The Phone (1) It’s a pretty good mid-range device when CNBC compares it to the iPhone SE in terms of price and specs. Starting at £399, you get a 6.55-inch Full HD OLED display powered by a tweaked (but still slightly dated) Snapdragon 778G Plus chipset. The glowing Glyph interface on the back gives the smartphone a unique look that can be tweaked for notifications and calls. However, battery life leaves much to be desired. You can buy an Unlocked Phone (1) in the US for $489, but it only works with certain carriers.
As for the iPhone, Pei said it wants to compete with Apple in the mid-range game, but it’s a tough competition. Recent reports (opens in a new tab) shows that iOS devices have effectively dominated the US market since more than half of smartphones nationwide are iPhones. Getting iPhone owners to use Nothing’s Android-based platform can be challenging because Apple customers are tied not only to their iPhones, but also to the App Store (and the apps hosted on it). server) is deeply integrated. Nothing founder Pei believes this will also be an issue for future efforts. He noted to CNBC that it “will create a ceiling for our growth.”
Nothing definitely has its job cut out for it. According to CNBC, the company has had to deal with many problems in production, from covid restrictions in India hindering production to being refused by Foxconn, “Apple’s largest iPhone supplier”, to manufacture the device. their own. will launch in the US or at least give us a hint This story will be updated later if we get a response.
If you’re interested in finding budget devices, be sure to check out TechRadar’s Recently updated cheap phone list.
