Not all Netflix shows can be streamed on the ad-supported tier

When Netflix was cheaper ad support tier launching next year, subscribers may find themselves unable to access some of the service’s titles available in its regular plan. Like Limit line note, Netflix co-CEO and Chief Content Officer Ted Sarandos admitted during the company’s run most recent earnings call that the upcoming subscription option will not include all licensed content at launch. There will be a shortage of shows and movies from both US and international studios and distributors, unless the company can successfully (and quickly) convince them to change the deal they initially agreed to.

Netflix is ​​in talks with studios to revise their deals and possibly offer their shows to stream alongside ads. Based on a previous one The Wall Street Journal Reportedly, Netflix is ​​renegotiating its deals with Warner Bros. (the studio behind Friend), Universal (producer of Russian dolls) and Sony Pictures Television (producer of Cobra Kai). The Service is expected to have to renegotiate terms for some of the older programs it operates, including Break.

Sarandos said on the earnings call:

“Today, the vast majority of what people watch on Netflix, we can put in ads that support it. There are some things that don’t and we’re talking to the studios, but if we’re launching a product ad tier members are going to have a great experience today.We’re removing some additional content but certainly not all of it but don’t think it’s a significant obstacle to enterprise. “

During the same call, Netflix also admitted that it lost almost 1 million subscribers in Q2 2022. It still posted a net profit of $1.44 billion and is expected to add 1 million subscribers. net next quarter, but it hopes that some of the measures it is taking will help it re-grow its user base. The ad-supported tier that Microsoft launches early next year could help Netflix grow in markets with strong ad spend.