Simon Porte Jacquemus. Pic: Nike
“For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimalist way. I’ve always drawn inspiration from classic ACG products and Nike campaigns from the ’90s. With this image, we designed women’s sportswear with sexy details and neutral colors. personality, along with my own understanding of the Humara, my favorite Nike shoe. It was important that the collection be accessible to every body and be a natural blend of Jacquemus style and Nike performance,” says Simon Porte Jacquemus, creative director of Jacquemus.
US sportswear brand Nike has partnered with Simon Porte Jacquemus to energize contemporary athletes’ celebration of multidimensionality. Jacquemus, his eponymous brand, is Nike’s latest women-focused collaborative partner. Nike x Jacquemus launches June 28 exclusively on jacquemus.com and across Nike retail globally starting summer 2022.
Backed by Nike’s rich heritage, Jacquemus envisions a world where outdoor pursuits and turf sports emerge in a new, integrated aesthetic. Nike said in a press release that the upcoming clothing and footwear collections will begin releasing later in the summer, interweaving many of Nike’s signature designs with unisex footwear and accessories as a way of to integrate sports-centric style into everyday life.
“When we collaborate at Nike, it’s always been a 50-50 alliance, where each partner moves forward together in ways that couldn’t be done alone. With Jacquemus, we took inspiration from the classic ACG and Nike Dri-FIT fabric interweaving and treated footwear like the Humara to create a link between sport and style that can only be realized through a mausoleum. Nike x Jacquemus generic glasses. The partnership at Nike, and with partners like Jacquemus, allows us to expand sports culture and redefine it for the next generation.” Jarrett Reynolds, Nike’s VP of Catalyst Apparel Design.
Fiber2 fashion news desk (RR)
