Nick Knowles ventured to land in hot water with the BBC after he plugged in a £2,850 designer watch on Instagram.
The presenter, 59, showed off the treasured piece of jewelry when sharing a photo of his travels to the Grand Canyon, seemingly plugging in a clock as he branded it in the process.
It comes after he was previously reprimanded by the broadcaster last year for going against their strict advertising rules after starring in a Shreddies commercial.
Uh oh: Nick Knowles ventured to land in hot water with the BBC after he plugged in a £2,850 designer watch on Instagram
The photo in question shows Nick’s arm being photographed wearing a Vertex silver watch, with a backdrop of a stunning canyon and Arizona overhead bridge.
However, Nick’s move to directly tag the company may not go well with the BBC, who ban its stars from promoting the brand on social media.
It comes after Nick spoke out about his breach of BBC commercial guidelines in May.
Advertisement? The presenter, 59, showed off the treasured piece of jewelry when sharing a photo of his travels to the Grand Canyon, seemingly plugging in a clock as he branded it in the process.
Uh oh: Nick was previously reprimanded by the broadcaster last year for going against their strict advertising rules after starring in a Shreddies commercial
Last year, the TV star was dropped from a special edition of the BBC’s popular 23-year DIY SOS show after starring in an advertisement for cereal brand Shreddies, which went against the standards. TV station advertising rules.
Speaking about the incident, Nick admitted that while he regrets the ‘confusion’ he caused with the advert, he did the job to make money during the pandemic.
Nick was replaced by comic book Rhod Gilbert in the DIY SOS Children In Need comic special at the height of the series but will return to present a new series of the home makeover show, which will air. on the BBC next week.
Risks: Nick’s move to directly tag the company could be bad for the BBC, who ban its stars from promoting brands on social media
Nick plays a job builder in the ad – a move that is said to go against the BBC bans TV talents from trading their on-screen personalities.
Nick told The Sun of his decision to star in the advert: ‘You know, you have to make money and there’s been a pandemic period that hasn’t been made. That job wasn’t there and I had to provide for my family and an opportunity came up.
‘Obviously what I regret is the confusion that arose around it. I certainly wouldn’t choose to disturb the BBC or derail the show in any way. ‘
Nick added that DIY SOS ‘is more important than just a job for me. I live and breathe it and have been for 23 years. It’s really, really important to me. ‘I’m just glad we were all able to sit down and work a way through it.’
Rules: Speaking of the Shreddies incident, Nick admitted that while he regrets the ‘confusion’ he caused with the advert, he did the job to make money during the pandemic (pictured above) DIY SOS)
In May 2021, the BBC star confirmed that he would not be fired from DIY SOS for advertising with the corporation making the decision to turn its back on their views.
Fans of the presenter, who once earned up to £300,000 in a year from his BBC work, took to social media to defend the star at the time.
Some have even labeled the BBC ‘inconsistent’ for bringing down Knowles while allowing Match of the Day presenter Gary Lineker to continue promoting Walkers crisps.
During a meeting with Zoom, Nick was told by corporate bosses that he would either have to put ads on air or give up on the show that helped launch his career.
The problem: Nick plays a job builder in the advert – a move said to go against the BBC’s ban on TV talents trading off their on-screen personalities
MailOnline understands that the issue is the similarity between Knowles’ character in the ad and his role as a presenter of DIY SOS – and whether it violates a rule that prohibits stars from copying their BBC roles in commercials. or not.
The broadcaster’s strict rules state that any on-screen talent-related advertising must not ‘imitate, suggest to reference or link to or ‘disregard ‘BBC content’.
Meanwhile, Nick recently hinted that the future of DIY SOS is uncertain as the show has only been made for one episode – a Children In Need special.
More to come? Meanwhile, Nick recently hinted that the future of DIY SOS is uncertain as the show has only been made for one episode – the Children In Need special.
He tweeted: ‘Sadly, we have only been authorized by BBC One for one build this year for Children In Need, and have not yet been authorized for any next year,’ he wrote to his fans.
‘We know there is a huge need and we can help even more people and communities, so we hope to hear from you soon.’
Fans were quick to share their displeasure over this and urged the broadcaster to make more episodes.
BBC policy that Nick Knowles is suspected of fouling
Refer to BBC Content in Ads
15, 3, 40: Talent-related advertisements or promotions may not imitate, suggest a reference or link to or ‘transport’ BBC content, for example by copying any editorial element of a chapter programming, such as characters, logos, titles, channel names, or music or graphics associated with the programme, or by direct use or imitation of key sets or locations, catchphrases signal or formatting points from the content.
Ads may not copy or ‘skip’ the talent’s role in the show. More than one BBC talent member from the same program should not be used in any advertisement for a product unrelated to the BBC. It is not acceptable for several talented members from different BBC programs to appear in the same advertisement.
Advertising should not expose the BBC to disparagement.
Source: | Dailymail.co.uk