Sports

NFL Sunday Ticket is being sold, but how will it change?


What happens next for the Sunday Ticket?

What happens next for the Sunday Ticket?
Screenshots: NFL Sunday Ticket

Cable/satellite isn’t dead, but it’s still alive by a wire and the biggest reason so many people are still using cable is leaving very soon. DirecTV has been the sole venue for NFL Sunday Tickets for several years now. While the average NFL fan might just want CBS or FOX for their local team, sports bars and die-hard NFL fans have had to deal with cable companies and pay a premium. quite a hefty fee to get access to every weekly match (or they can use illegal streaming services). That will no longer happen after the 2023 season, as DirecTV’s exclusive contract with the NFL is about to expire and several major streaming companies have already placed bids to secure the rights next year.

Apple, Netflix, Disney and Amazon are just some of the names on the table for the deal. The NFL hopes to get at least $2 billion a year for rights that include more than exclusivity to Sunday Ticket packages on their service (unless they’re willing to resell the satellite rights to DirecTV or not). no), but also stakes in the league’s internal communications and mobile rights company.

Why is this any problem though? Sunday tickets aren’t necessarily the most appealing plan to potential buyers. Like I said earlier, many NFL fans just prefer local games or NFL RedZone to what Sunday Ticket has to offer, so why are so many major platforms suddenly dying to get their hands on it? Well, as the streaming business becomes more and more lucrative, direct-to-consumer (DTC) content is becoming more and more financially viable, and sports are the most popular DTC content right now. Sure, DirecTV has never done much with copyright, but with a few tweaks and tweaks, access to every NFL game would be a huge opportunity for any company to expand its brand. surname. So what will those changes be and how will they affect our viewing experience as fans? I talked to Dustin Yorkassociate professor of communication at University of Maryvillefor some details.

York is a big believer in personalization. Whether it’s through data management or trendy surveys, personalization is key for any company to connect with its consumers. “How can my sports betting or fantasy football league get into the way I watch the game?” York asked. York went on to commend other companies for how they have integrated connectivity into their streaming services, “Like pausing on Amazon Prime to see which actor is in the current scene, give me a chance. view information about the players currently appearing on the screen. Or perhaps where to buy that awesome jacket the coach is wearing on the sidelines. “York not only expects these kinds of changes to be made to Sunday Ticket, but believes it will be a huge missed opportunity for whoever ultimately has the power to pass these types of proposals.

That sounds great, but in my personal experience, there are always two things that make the Sunday Ticket an unappealing option for NFL football: price and access to streaming services. illegal route. I won’t name any websites that I or anyone I know use, because I’m a people person, but why would anyone be willing to pay for something they can access online? free? Sure, this personalization of content can be an attractive factor, but I think those benefits will only add to the price.

Sunday tickets are available for around $400/year without DirecTVand just below $300/year with DirecTV. I don’t want to pay that much! I’ve got all the fantasy and betting content I need on my phone. I don’t need any nonsense on my TV screen for that price.

York agrees with that sentiment. “While the streaming service’s share price once existed on a model of building subscribers at all costs, even if it meant losing revenue, recent worries like Netflix losing 200,000 people subscriptions have made services rethink.” With so many companies offering streaming services these days, consumers are less likely to stick with a particular website if it’s not priced highly. So, how does the new owner of Sunday Ticket try to find the happy medium between those willing to pay the subscription fee and those who don’t? Most likely advertising. York explains, “Look for emerging ad-free and ad-free services to offset the potentially increased costs — like options with HBO Max.”

However, I can’t help thinking that even with the free option, Sunday Ticket is still behind RedZone in terms of user-friendliness. Not only have RedZone always focused on the funniest parts of the game (e.g. touch, scoring, and red zone movement), but they do it for free. It’s only $5 a month. How are you supposed to compete with that? Sunday Ticket would have to offer a lot of benefits plus the same price to be competitive and I’m not sure it can.

I have no doubt that anyone who buys a Sunday Pass will find a way to compete with RedZone and other illegal streaming sites, but in its current state the Sunday Ticket seems to be a luxury that only new NFL fans are ready to buy. There’s still a long way to go before it’s ready to take over broadcasters across America.



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