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NFL, Bundesliga union form | Yardbarker


The NFL and Germany’s premier football league, the Bundesliga, have announced a unique partnership that will see the two sports associations work together to expand their brands to their large audiences. .

On Thursday, the NFL officially announced plans to form an exclusive alliance with the Deutsche Fußball Liga (DFL) – aka the Bundesliga – that will see the two teaming up to help promote each other’s products. in the respective markets. Contract reported will see major sports federations coordinate production, broadcast and programming, digital innovation and marketing campaigns to drive their growth overseas.

The NFL will make its debut in Germany this year with a regular game between the Tampa Bay Buccaneers and the Seattle Seahawks on November 13 in Munich. The game is the first of what will be the league’s annual showcase for the next four years. Games will rotate each season between locations in Munich and Frankfurt.

“Our first regular game in Germany this fall also offers the opportunity to work and learn from some of the most successful sports leagues around the world. The Bundesliga has long been considered the premier league in Germany and one of the best in the whole of Europe. We look forward to partnering with the DFL in a process that we believe is mutually beneficial.”

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