“I hope that will convince Democrats that we need to invest more in this area. Ryan Davis, co-founder and CEO of People First, a political influencer and partnership, said they need to work with creators, not just young creators but all all kinds of creative people. marketing firm that partnered with the Biden and Harris campaigns.
Amelia Montooth, a progressive creative who supported the Harris campaign, believes that the Democratic Party needs to start building their own progressive media ecosystem. She’s thinking not just of liberal Joe Rogan or progressive influential individuals but of entire outlets. She actually tried to do it herself: Montooth is also the co-founder and CEO of Mutuals Media, a new digital media company trying to overthrow right-wing cultural brands like Barstool and Old Row.
“The right thing that really works is having a channel that I believe starts with Barstool Sports to reach a mass audience,” Montooth said. “The left is missing the top and middle of those channels… Instead of working with individual influencers, they should focus on building that part of the ecosystem, that channel.”
One of the more surprising findings in Pew’s report is that most news influencers in the study had X accounts (85%). YouTube comes in second with 50% of creators using the platform. The report doesn’t mention how active they are on gland.
Even with new options like Bluesky, Mastodon, and Threads, X still has a monopoly on text-based social platforms. However, the report does not account for the shift away from X after the election. However, in the coming weeks and months, I’m curious how that 85% might fall in the face of new competition from alternatives like Bluesky, which has grown to more than 20 million users after the launch. elector. Musk wants X to become a digital town square, but billionaire Trump’s support could make that dream more difficult to realize.
Chat room
Are you one of the 50 million people who gets at least some news from news influencers? Who do you follow? Why do you trust them? What lessons can traditional media learn from them? I want to hear what you think!
Send in your thoughts [email protected].
Wired reading
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What else are we reading?
🔗 The strangest domains Alex Jones had to give to The Onion: The Onion acquired Info Wars last week and the infamous conspiracy website has some silly domain names like goblinlove.com and cuckdorsey.com. (Gizmodo)
🔗 The Truth Social investors hope to be ‘very rich’ after Trump’s victory Not really: Some of Trump’s most ardent supporters have bought up shares of Truth Social. The former president’s re-election was supposed to increase the company’s value, but it hasn’t done that yet. (Washington Post)
🔗 Maxwell Frost is running to become the first Generation Z Congressional Leader: Democrats are still reeling from election losses, but they will soon choose DNC leaders who can take them in a new direction. Maxwell Frost, a congressman from Florida who leads digital-savvy campaigns, announced this week that he is entering the race to co-chair the Democratic Communications and Policy Committee. . (Axios)
Download
above STRINGED Political laboratory podcasts This week, Leah talks to Vittoria Elliott and David Gilbert about Bluesky, X and the fragmentation of social media platforms.
I’ll pause the newsletter on Thanksgiving but it will return to your inbox on December 5th.
Present, This is Justin Trudeau making a milkshake with a sweet old man on TikTok.
That’s all for today—thanks again for checking in. You can contact me via email, Instagram, X, blue skyand Signals at makenakelly.32.
