Tech

New Porsche companies all focus on electric bicycles


In the future, you may come across more two-wheeled Porsches on the street. Luxury car manufacturers have launched two new joint ventures with Dutch company Ponooc Investment BV and both on electric bicycles. Porsche eBike Performance GmbH is based in Ottobrunn near Munich and will develop the components, including the engine and battery. Whatever it creates will then be used by P2 eBike GmbH, the second venture based in Stuttgart, to produce consumer Porsche-branded e-bikes, which the company plans to bring to market. school in the middle of this decade.

Porsche is not a newcomer in the field of e-bikes. In 2021, it launches two electric bikes inspired by Taycan and was produced to complement the Cross Turismo, which had a rear carrier. However, those bikes, along with the engine and gearshift system, are made by Japanese bicycle giant Shimano. With one company developing the parts and another making its own consumer bikes, the upcoming products the joint ventures will release will be all (or at least mostly) Porsche.

The components business will use an e-bike steering system developed by Fazua, a company that Porsche recently acquired, as noted by the company. Electrek. However, it will also develop e-bike systems under the Porsche brand – it will even sell the technology it designs to other brands. As with anything Porsche, the bikes in the new venture most likely won’t come cheap: The firm’s Taycan-inspired bikes, for example, set buyers back at least $8,500 when launched, with the sporty model on sale starting at $10,700.

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