Auto Express

New Land Rover Discovery 2025 set for luxury reinvention

Land Roverforgotten child of Discoveris set for a major reinvention following Jaguar Land Rover’s Reimagine strategy to prevent sales from sliding in part due to the introduction of the Defender.

Speaking to Auto Express, CEO Thierry Bolloré said, “We are completely reinventing Discovery. We believe there is a space for it, but we have to be creative. Defender was so successful that it ate part of Discovery’s territory. Defender is a brand. We believe Discovery can also be a brand. We’re looking at how we present our future squad – that’s what we’re always thinking about. “

Discovery sales have been squeezed not only by supply chain constraints but also by the arrival of the new Defender family – which is sold in three styles and seats up to eight people in the 130 form – and version new Range Rovernow also available as seven seats.

Bolloré said: “The Range Rover with the third row can play that role, but it’s not the same as the Discovery. “So once you consider strong territory for Range Rover, strong for Defender – how do we create a strong territory for Discovery?

“We needed to create a true family car for the most discerning families. Discovery must, and should play this role may disappear from the market – at least in the luxury segment. Discovery will be that car. “

A premium version for the Discovery aligns with JLR’s vision for ‘modern luxury’ brands and will take it away from the Defender in terms of price, with a less ergonomic and more premium design. “The hobby of having the Defender and Discovery brands is that you are occupying very specific spaces,” says Bolloré.

Our exclusive images show what a new, more luxurious Discovery could look like, refining the styling of an existing vehicle using the latest engineering techniques to create one. look better, as JLR Creative Director Gerry McGovern and his team have successfully done with the latest Range Rover and Range Rover Sport. Expect to see the use of tempered glass, ultra-thin high-tech LED lights and pop-out door handles.

It’s too early to say if the new Discovery will lose its controversial clearing number plate, though insiders suggest McGovern will stick to his gun and keep it, despite some customers modifying the umbrella their car with aftermarket center license plate settings.

Inside, there’s likely to be a definite step up in both quality and technology, with the latest Pivi Pro infotainment and over-the-air software updates, while sustainable materials will also play a role. importance.

Land Rover Discovery - rear (watermark)

A new Discovery will sit on a different platform than the current car, with electrification also playing a key role. But with strong sales potential in markets like the US, Middle East and China, combining electrification with internal combustion engines will still be key.

That means the most likely solution is to put the next Discovery on the same MLA platform as the new Range Rover and Range Rover Sport, meaning a full range of internal combustion engines, including the ability to have two. petrol and two diesel engines, plus a few petrol plug-in hybrids (with an electric range of over 70 miles) and the first all-electric Discovery.

In JLR’s most recent financial report, the brand confirmed that all JLR nameplates will be available in all-electric form by the end of the decade, including the next-generation Discovery. “Our strategy to deliver the future of modern luxury to our customers continues at a rapid pace as we accelerate our plans for a business,” said Bolloré. pioneer in electricity, led by brand”.

A greater focus on luxury for ‘fancy families’ in the new Discovery, Bolloré said, will likely mean an increase in prices from its current entry level of £57,225, with Land Rover aims for higher margins in the luxury car sector.

However, a luxury move could threaten the Discovery Sport. When asked if there is a future for it, Bolloré replied: “We don’t know yet. But a Discovery, yes. “

That means any expansion of the Discovery family will head upwards, rather than downwards with, perhaps, a long-wheelbase version being a possibility.

Land Rover is in the early stages of reshaping the Discovery family, with the current model expected to continue in service for the next few years.

Jaguar Land Rover’s latest financial results have reported that £2.6 billion of investment is planned for the next year alone, with most of that being spent on renewables. Jaguar brand.

However, Land Rover will also get its fair share of the investment, with Range Rover is fully electric launch in 2024, along with five new Range Rover, Defender and Discovery models by the end of 2026.

Hopefully the new Discovery will be the last of those, which means it will likely launch for another three years in 2025 before going on sale a year later in 2026.

Click here to see our list of the best luxury SUVs on sale right now

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