Netflix’s password-sharing crackdown begins in Canada, New Zealand, Portugal and Spain

Netflix on Wednesday rolled out a plan to prevent password sharing for accounts on its streaming platform, which includes setting up primary location and paying a few dollars for an additional membership.

The video streaming giant, which estimates 100 million people around the world use shared accounts, said members can now easily manage who has access to their accounts, transfer Switch to a new account and still easily view Netflix on their personal device or sign in to the new TV.

“So over the last year we’ve been exploring different approaches to solving this problem in Latin America, and we’re now ready to roll them out more widely in the coming months, starting today.” now in Canada, New Zealand, Portugal and Spain , “the company speak in a blog post.

Netflix standard or premium plan members in multiple countries can add an additional membership sub-account for up to two people for an additional fee of CAD 7.99 (approximately Rs 500) per month per month. people in Canada, NZD 7.99 (about Rs 420) in New Zealand, EUR 3.99 (about Rs 350) in Portugal and EUR 5.99 (about Rs 550) in Spain, the company said.

The company lost subscribers in the first half of 2022 amid stiff competition from rivals, prompting the company to more seriously consider sharing passwords and launching an ad-supported package.

Netflix introduce a feature last year called “Profile Transfer” to address account password sharing. This feature allows users who currently share accounts to maintain personalized recommendations, viewing history, My Lists, saved games, and other settings as they create their own Netflix accounts .

© Thomson Reuters 2023

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