Netflix is ​​seeking the rights to stream live sports: Report

Netflix is ​​reportedly exploring the idea of ​​bringing live sports to its platform. According to The Wall Street Journal, the streaming company recently attempted to buy the Professional Tennis Association (ATP) men’s tennis tournament rights to a number of European countries, such as France and Great Britain, before taking withdraw from the agreement. That means players like Novak Djokovic, Rafael Nadal and Carlos Alcaraz will be coming to the Netflix screen. There were also discussions about bidding for other events, including boxing against the ATP women’s partners, the Women’s Tennis Association (WTA) and several cycling competitions, according to the WSJ source. As it turns out, Netflix executives have in the past discussed buying “lower-tier leagues,” in an effort to avoid increasing bidding costs for major sports rights.

“Sport is fundamental now, we all know it, and finding the right pitch, the right league is a priority, but it’s always the right league, the right contract, “ah Netflix insider told Limit line, as the platform continues to hunt for live sports licenses, at a time when all major leagues have long-term agreements with rival platforms. In India, England’s top football Premier League Bound for Disney + Hotstar, besides Indian Cricket Team matches, crown jewel. Meanwhile, digital rights to Indian Premier League (IPL) now in the hands of Mukesh Ambani, owned by Reliance Industries Viacom18 higher than Disney Star this year.

Netflix hasn’t had live sports since its inception, unless you count the occasional sports documentaries. Its greatest success is arguably Formula 1: Drive to survive, which began in March 2019 and was renewed in May for the fifth and sixth seasons. Follow WSJNetflix bids for US streaming rights for Formula onebut lost to Disney’s ESPN. The company was also looking to buy World Surf League late last year, although negotiations between the organizations broke down as the two were unable to reach a familiar agreement. Some Netflix executives believe streamers can take some lesser-known sports franchise and turn it into something mainstream.

Deadline notes that Netflix has long resisted the idea of ​​including live programming on its platform, but “the reality of 2022, when the company experiences a rare drop in subscribers and employment Accompanying stock sell-off, has forced a reconsideration.” To combat the declining number of subscribers, Netflix recently launched a ad support tier called the “Basic with Ads” plan in 12 countries, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the United Kingdom, and the United States. Priced at $6.99 (approximately Rs. 569) in the US, it comes with 4-5 minutes of ads per hour and no download feature.

In the United States, streaming services are used to the idea of ​​including live sports on its platform. Amazon have exclusive 11 years on NFL (National Football League) Thursday Night Football, while both Apple TV + and Peacock keep the exclusive right to live stream Major League Baseball previous season. Apple TV is also the new home for America’s premier soccer league, Major League Soccer (MLS), in the next 10 years.

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