Netflix’s relatively new gaming section launches in late 2021, and in 2022 the company has beefed up its library with games – some pretty impressive, like Into’s mobile port of The Breach Advanced Edition. But it looks like the company doesn’t just want the port, it wants to develop the original games as well.
Based on Netflix’s Q3 Investor Letter and a TechCrunch Disrupt event, the company has 55 games currently in development. Some of them are based on Netflix’s existing IPs, and Netflix is looking at creating attention among media formats. One example Netflix cites is the combination of Cyberpunk: Edgerunners and Cyberpunk 2077, as the anime has moved viewers to play other CD Projekt Red games.
Netflix says it’s seeing “some encouraging signs of how play is leading to higher viewership retention.” Although until August 2022, a report revealed that less than 1% of Netflix subscribers really venture into the gaming part.
Developing original games means that Netflix is also opening and acquiring studios. Chacko Sonny, who has worked on both Overwatch and God of War, is set to open a new studio under Netflix. It is currently unclear which game Sonny is leading. Netflix also recently acquired Night School Studios from Oxenfree developers and currently owns a total of 5 in-house studios.
Netflix also said it was “taking it very seriously” cloud game servicesomething along the lines of Amazon Luna and Google Stadia is now defunct.
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