Netflix no longer relies entirely on third-party teams to strengthens its game portfolio. The streaming giant is form an in-house game studio in Helsinki, Finland to create “world-class” original games with no ads or in-app purchases. While it’s too early to know the details of the games, Zynga and EA alumnus Marko Lastikka will serve as directors.
According to Netflix, Helsinki is home to some of the “best gaming talent”. This includes Zombie mobile developer Next Games (purchased by Netflix in March). Netflix bought many developers, including Boss Fight and Oxenfree creator Night studiobut haven’t built a developer from scratch so far.
Netflix says you won’t see the first fruit of this in-house studio in “years”. However, this and recent acquisitions show how the company’s gaming strategy is evolving. Where Netflix initially relied on outsider games, including slightly edited versions of existing titles, it increasingly focuses on truly unique projects that you won’t find anywhere else. other places. In theory, more people would subscribe to Netflix with its library of games.
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