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Netflix has no regrets about bringing Glass Onion to theaters first



The Netflix original, Glass Onion: A Knives Out Mystery, was released in theaters ahead of its arrival on the streaming platform. This unique release model has been a huge hit, Netflix co-CEO Ted Sarandos said during the company’s earnings call this week, over the term.

“I’m thrilled with every aspect of Glass Onion’s release,” Sarandos said when asked if he had any regrets about releasing it in theaters first. “I think what you see is very interesting. We generated a lot of buzz with that theatrical release and created a lot of demand, and we met that demand on our subscription service. .”

Sarandos said bringing Glass Onion to theaters helped drive demand for the Netflix release and was a successful marketing move.

“Our core business is making movies for our members to watch on Netflix, and that’s what we’re really focused on. Everything else is really a tactic to drive excitement around the series. that movie,” he said.

Glass Onion opens in theaters over Thanksgiving weekend and hits theaters a week before hitting Netflix on December 23. The film earned $15 million from a very limited number of theaters, setting a record for a single Netflix movie.

Netflix founder Reed Hastings said bringing Glass Onion to theaters was purely a “promotional tactic” to help drive Netflix subscriptions and engagement. “We’re not trying to build a theatrical business,” Hastings said, by Deadline.

In other Netflix news, Hastings will step down as co-CEO and become Netflix’s executive chairman. For the Knives Out series, Rian Johnson will return for the third Knives Out movie.

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