NetEase employee hammers World Of Warcraft statue, calling Blizzard “commercially absurd and illogical”

Blizzard’s 14-year relationship with Chinese publisher NetEase will ends on January 23, then World Of Warcraft will be offline for millions of Chinese players. As the day approached, NetEase livestreamed employees dismantling the giant WoW ax statue at their office with a hammer, calling Blizzard’s actions “commercially crude, absurd, and illogical.”

You can watch the dismantling clip below. WoWHead report that the drink served at the end of the video is green tea, alluding to the Chinese insult to someone who appears innocent but is in fact manipulated.

In recent days, Blizzard China released a statement saying that it offered to extend NetEase’s six-month contract, but the Chinese publisher declined. Today, NetEase gave their own feedback via Chinese social networking site WeChat

“For reasons that cannot be foreseen, last week Blizzard sought out NetEase again with an offer of a so-called six-month extension of the game service and other conditions, and made it clear that they would not stop negotiate with other potential partners throughout the extension contract,” reads the statement. “And to our knowledge, Blizzard’s negotiations with other companies during the same period were based on a three-year contract term. Therefore, taking into account the non-reciprocity, unfairness and Other conditions come with cooperation, so the parties cannot reach a final agreement.

“In our view, Blizzard’s proposal – including today’s surprise announcement – is rude, inappropriate and commercially illogical. Its overconfidence does not take into account the fact that What position the player and NetEase have been placed in before this kind of request, Riding a mule while looking for a horse, and getting divorced but still trying to live together.”

The statement also refuted media reports that NetEase wanted control of the World Of Warcraft IP, saying it had “used and licensed any of Blizzard’s IPs under the terms of the contract.” They also said they are not involved in the development or testing of a new “game progress saver feature”, which is intended to allow WoW players in China to bank their progress for service. return in the future if Blizzard finds a new Chinese publisher in the future. “If this feature causes loss of virtual assets or becomes unplayable, Blizzard will take full responsibility.”

This isn’t the first backlash that NetEase has made public about its breakup with Blizzard. When the split was announced – which also affects Overwatch 2 and HearthStone players – NetEase president Simon Zhu posted on LinkedIn that the breakdown in negotiations was due to an unnamed “idiot”.


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