The focus of the Neonyt Fashion Show is the connection of nature with the elements of water, air, earth and everything man-made – from infrastructure to architecture, industrial agriculture and the world. digital world. This seemingly controversial combination of objects spans the entire spectrum to our earth’s present age, the Anthropocene epoch, in which humans have become one of the most important factors influencing affect biological, geological and atmospheric processes on earth.
With the theme of “Biosphere-Technosphere”, the recent Neonyt Fashion Show took the theme of the interaction between people and the environment; water, air and earth elements in clash with our industrialized, digitized world. In 31 multi-brand looks and one multimedia catwalk, around 50 brands showcased the future of (sustainable) fashion.
Magdalena Schaffrin, founder and CEO of studio MM04, said: “I am delighted to have recognized a wonderful Neonyt Fashion Show, with the Biosphere-Technosphere as its theme. “Conceptually, we have linked the two worlds in organic staging and sculptural appearance, embodying contemporary avant-garde style and lavish collections.”
Neonyt Fashion Show was designed by studio MM04 and commissioned by Messe Frankfurt. The introductory partner is the natural cosmetic brand Dr Hauschka. 31 multi-brand faces were featured at the Neonyt Fashion Show – from small independent brands and new brands, to established international brands, to fashion designs, curated by Celebrity stylist Claudia Hofmann, the organizer said in a press release.
At the exhibition, the biosphere is represented mainly through shadows and external structure, as well as by organic and regenerated materials, from which a large part of the pieces in the collection are made. Therefore, the Neonyt Fashion Show only allows the use of renewable or organically grown or more sustainable materials, helping to protect precious resources such as clean water, energy and land, contributing to a healthy ecosystem.
Technosphere, by definition humans also belong, is depicted in the program through the fusion of the digital world with the real world through a large LED screen on which technical content can be seen. numbers, plus close-up shots and looks from the show. In the collections, Technosphere features the topics of recycling or recycling chemical fibers, using clean chemicals or in the technical cycle of the Cradle2Cradle concept. Visually, Technosphere is depicted in bright and reflective surfaces, as well as in sportswear and outdoor style.
In total, around 50 brands showed off 31 looks including a wide range of established brands and upcoming avant-garde brands, including Ai Komoto, Akjumii, Andy Wolf, Anna Auras, Antje Pugnat, Arys, Ayede, Catalog of Disguise by Tanja Bombach, Céline Breton, Chika Takahashi, Clean Waves, Damur, Ecoalf, Fade Out Label, Falke, Florentina Leitner, Good Guys Don’t Wear Leather, Hell Hell Studio, KC Dubbick, Lanius, Laura Gerte, Maison Baum, Maximilian Mogg, MCM x Selassie, Muntinøus by Pino Pipoli, Myfassbender, Nat-2, Neubau, Nightboutique, PB 0110, Plas Collective, Pool Berlin, Provincia Studio, Save the Duck x Edward Crutchley, Souvenir Official x Ajobyajo, Spaccio Maglieria, Spatz Hutdesign, Timberland, Tiziano Guardini, Tizz & Tonic, Trakatan, Tribal Hotel, Trippen, Tuuli-Tytti Koivula, Uncommon Affairs, Virginia Evangelista, Virón, Vitelli, Vladimir Karaleev and Wunderwerk.
The audience included people from industry and government, plus industry insiders from the fashion and sustainability sectors. Buyers, designers and artists are also present, as are national (inter) national trade presses, daily newspapers, fashion magazines, content creators, TV and radio.
Fiber2 fashion news desk (RR)
