From Paris, through Berlin, to Frankfurt and now all over the world. In the past two decades since its launch, Neonyt has grown into the most important B2B community platform for fashion, sustainability and innovation.
The international fashion business is big, as is the responsibility of the event as an ordering platform and trend spotter in the field of sustainability, and worldwide brand interest.
Messe Frankfurt has recognized Neonyt’s potential as a beacon and pioneer, and plans to launch the event internationally. The next German version of this B2B event will be held in Düsseldorf from January 28-30, 2023. Over the past two decades, Neonyt has become an important B2B community platform for fashion, sustainability and innovation.
Messe Frankfurt has started investing in sustainable textiles and fashion at an early stage. There was already a rapidly expanding ‘green’ fashion market when the event now called Neonyt moved from France to Germany in 2012. At the time, eco-friendly concepts were being demanded. and supported by trade, buyers, industry and political stakeholders. Along with designer brands, fashion manufacturers, NGOs, established brands and newcomers, Neonyt’s forerunners, Ethical Fashion Show Berlin and Greenshowroom Berlin, were the driving force behind a revolution. system and values revolution in the German capital.
In 2019, the two events were merged under the new name, ‘Neonyt’. Today, Neonyt is a synonym for a fundamental transformation in the field of textiles and fashion. Germany’s favorable location in the heart of Europe and therefore its excellent logistics situation have proved advantageous for Neonyt to be at the heart of the sustainable textile and fashion business.
“There is no doubt about the potential of sustainable communities, and a lot has happened, especially in the last two years. Therefore, we must recalibrate our concepts and facts. Given that many collections today are only accessible to limited audiences, one of the biggest challenges is making sustainable fashion relevant to retail as well.” Olaf Schmidt, vice president of textiles & textile technology, Messe Frankfurt. “Our strength in the textile sector is based on the excellent expertise of Messe Frankfurt’s international Texpertise Network. With about 60 events around the world, about 22,000 exhibitors and over half a million visitors, we not only create momentum for the entire textile value chain, but also have close and constant contact with all parties involved. And they told us unequivocally that it was essential for Neonyt to be expanded not only as a marketing and business platform, but also with regard to its impact on business sustainability. to the order. We now plan to take all of this into account and develop the brand accordingly.”
Neonyt will take place as a B2B event in Düsseldorf from January 2023. Additional satellite events around the world are also planned. Messe Frankfurt is taking its first step in Germany in cooperation with the Igedo Company, which means: Igedo has taken immediate responsibility for the operational planning and implementation of Neonyt in Düsseldorf. Since its founding in 1949, Igedo has amassed an exceptional level of expertise in the fashion sector and, with its events in Düsseldorf, plays a solid role on the international ordering scene. at least twice a year.
In the future, Neonyt will be held as a concurrently licensed event with FASHN ROOMS in the fashionable urban area of Düsseldorf, thus Neonyt becomes part of a successful international association with approximately 600 brands. international. The rigorous sustainability range seen at Neonyt will be held in conjunction with Fashn Rooms’ showrooms & luxury brands, avantgarde, design & contemporary and accessories & footwear. This will not only benefit exhibitors and trade visitors alike as the Fashn Rooms in Düsseldorf are also well known for their content creator segment, which aligns with Neonyt’s community DNA and offers significant potential. as a multiplier.
Olaf Schmidt said: “We are delighted that the Igedo Company is partnering with us. “Neonyt and its multidisciplinary community are a very good company in Düsseldorf, which will greatly benefit the trade fair scene and the sustainable textile and fashion scene – this is where the expertise comes in. and professionalism that meets the spirit of innovation and stability.”
“Of course, we are delighted to have the opportunity to work intensively on the next phase of Neonyt’s development. At the same time, this not only strengthens Düsseldorf’s position as a fashion center, but also demonstrates the extremely high value the Igedo Company attaches to this field, 73 years after its founding. Now, we must roll up our sleeves and work together closely to achieve the next goals set for Neonyt in Düsseldorf”, said Ulrike Kähler (executive director) and Philipp Kronen (executive partner) of Igedo Company in their joint statement on this exciting development in the fashion fair scene.
It is common practice to partner with reputable companies and licensees to test new markets and locations, and to profit from pooling expertise. Messe Frankfurt already has many such (international) success stories in its portfolio, especially in the textile sector. By expanding Neonyt, the Texpertise Network is successfully driving Messe Frankfurt’s ongoing efforts towards sustainability and continues to emphasize cooperation with the United Nations.
Most recently at the annual meeting of the Fashion and Style Conscious Network in New York, an international network of fashion and lifestyle representatives joined the media, as well as the media. representatives of member governments and organizations of the United Nations, at the headquarters of the United Nations. Messe Frankfurt representatives also discussed the importance of partnerships and cooperation to achieve the Sustainable Development Goals.
The success of ‘Neonyt Lab’, the first direct-to-consumer (D2C) event, attracting visitors from 22 countries in June 2022, has encouraged Messe Frankfurt to host more events of this type in Frankfurt. The internationalization of the brand and the decision to hold Neonyt as a B2B event in Düsseldorf in the future will not result in a lack of commitment to Frankfurt. With a local fashion and design community and many hubs for creativity and sustainability, the city on the Main River is ideally positioned to promote the big theme of sustainability and consumer assurance. play a direct role in the fashion debate.
The international and multidisciplinary Fashionsustain Conference is a must-have event for all players from the textile and fashion industries who want to know more about the latest technological innovations and sustainable development. Fashionsustain is a platform for the interplay of collaboration and competition – key ingredients for innovative, sustainable technologies that make visible market and sustainable business models across the industry. new and old.
The next Fashionsustain will be held concurrently with the Fashn Rooms in Düsseldorf in January 2023. Messe Frankfurt is also (once again) planning many other international events from the conference. Fashionsustain has been successfully held several times outside of Germany in the past: in 2018 at Texworld Paris and the following year, when sequels to the conference were held in New York on the occasion of Texworld USA & Apparel Sourcing USA , in Los Angeles, in tandem with the LA Fashion Festival and in Shanghai during the Intertextile Shanghai Textile Festival, spurred discussion of sustainability outside of Europe – a success that Messe Frankfurt has taken on The plan continued but had to be postponed due to the COVID-19 pandemic.
Now, these international efforts are being continued by Messe Frankfurt with the aim of shedding light on the scalability of innovative technologies and the power of sustainable fashion and textiles in public events. related occupations and lifestyles at home and abroad.
Fiber2 Fashion News Desk (NB)
