NBA is cracking down on profanity

If profanity is good enough for Bill Russell, it's good enough for everyone else,

If profanity is good enough for Bill Russell, it’s good enough for everyone else,
Screenshots: TNT

Woop! – Haiop! It’s the sound of the skin police (NBA image).

The NBA’s latest effort to make the black league more palatable to audiences is to stop swearing. Of course, there must be boundaries on what players say even beyond the obvious of avoiding badmouthing – I don’t explain why Blacks using the N word on the field are not eligible. . If you don’t understand, lift the ostrich’s neck out of the sand.

Players are not allowed to referee mothers or children or curse reporters during press conferences for asking difficult but respectful questions. But those circumstances aside, this is 2022 and the NBA is a product consumed primarily on cable TV and social media. Bob Costas feels that LeBron James are not Bringing yourself to the same level as Michael Jordan did because the frequent use of language that doesn’t meet the NBA’s broadcast standards on NBC is not something that the NBA self-regulates, but here we are.

Sports Illustrated’s Howard Beck Latest story is about the NBA stopping profanity this season by handling the highest fines they’ve ever had for that offense since the data was made available in 2003 – about $95,000 .

“We have to be better,” NBA president of league operations Byron Spurell told SI. “This is about league standards and making sure we have the right look, feel and demeanor for our game, on and off the court.”

This is a new era. Charles BarkleHis “I’m not a model” ad is no longer polarizing. Personality has always been what makes this tournament so valuable, but the players don’t have to smile the way Brent Musburger once described Magic Johnson, saying that he “lights up the television screens from here to Bangor, Maine.”

League fans like me were nurtured through NBA Home Video and the NBC era. Featured videos weren’t a click away in 1993, so to watch your favorites you’ll need to rewind and play your favorite parts of your NBA Jam Session videotape to the point where it’s almost pulsating. on fire. Then on Saturday morning the access to the pitch that we had with the players was turned on NBA Inside Stuff where we see Michael Jordan in his backyard or David Robinson playing the piano. Yes, David Stern, your evil plan has worked and you have drawn this child and many others into your alliance, rest in peace.

Forget that today’s young people have never watched videotapes, they are not even familiar with the concept of TV appointment. Today, they play video games with players and get notified when they post a new Instagram story. They followed the beef dish on Twitter and laughed and shook their heads at the arrival of Giannis Antetokounmpo dad joke on Tik Tok. The “Hulu can live sports” ad is good, but that’s not why the NBA is #1 trending search on Google in 2021. Fans connect with NBA players as if they knew them. They can give names, and possibly more importantly voices, to faces. How many people know what Deebo Samuel sounds like that Tyler Herro is the name of a song by Jack Harlow.

The players are not simply shirt numbers and names, we can experience them as fully human beings more than any other sport. And guess what, humans curse. Not all, but certainly quite a few.

That’s not to say press conferences should be turned into a dirty nightclub routine, or that players should do like The Rock when interviewed on the field and called the Madison Square Garden crowd 18,000 pieces of trash or worse. , but emotions and feelings must always be expressed. It’s part of what helps create conflict that makes for more interesting stories and games. How will young people “we don’t dodge the smoke, we run up the chimney,” will the Memphis Grizzlies respond to Draymond Green and his unremovable mouth? How will the Philadelphia 76ers crudely handle Jimmy Butler?

Don’t penalize them for getting through a FedExForum crowd or smack them in the pelvis after watching a teammate make a big game. It’s entertainment, let them be entertained. In Beck’s story, Demarcus Cousins ​​was even warned about the vulgar language he used in an Andscape story, and despite nothing about this, union officials say told Beck that they have no objection to punishing players for bad language on their podcasts in the future.

I understand that it’s a new world, and it’s strange that people can freely curse on the internet and it’s easily accessible. Decades ago it was a little easier to ban kids from bringing their parents’ mentor music and R-rated movies into the home, but how can parents stop their kids talking bad about what’s supposed to be “closer?” family-friendly”, such as sports.

Millennial and Gen X parents, you are not shielded either. Your friends cursed, so did some of their parents. You watched and listened to whatever you wanted, you just didn’t watch or listen to that material in front of your parents. It was a loss. How parents deal with swearing is up to them, not the NBA. Its job is to make your production as entertaining as possible, and if part of that is Kevin Durant and Green cursing on podcasts and Twitter, leave them be.

This sense of a real human connection with these players is a real advantage the NBA has over other major American sports. The best way to keep playing, and first and foremost, is to give your best. The more fans develop a real relationship with the league, the more likely they are to stay. Ahmad Rashad and the videotape did it for my generation, and now the athletes are doing it themselves. Don’t dismiss the NBA because it’s green, let it grow because the people who follow and like that nasty language are your future season ticket buyers.

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