Tech

Musk relaunches Twitter Blue after fake account problem


Twitter's first rollout of paid subscriptions caused an uproar when fake accounts popped up pretending to be celebrities.

The initial rollout of Twitter’s paid subscriptions caused an uproar when multiple fake accounts appeared posing as celebrities or companies, and Elon Musk’s team was forced to quickly suspend the new program.

Elon Musk relaunched the subscription service for Twitter on Monday after the first attempt saw a series of embarrassing fake accounts that spooked advertisers and cast doubt on the site’s future.

The first attempt last month came just 10 days after Musk’s $44 billion acquisition of the influencer platform and a wave of mass layoffs that halved the company’s staff, including teams. content moderators.

The Twitter Blue relaunch comes as the Tesla and SpaceX owner has stepped up his tweets in support of right-wing causes, including opposing the use of gender-neutral and anti-pronouns. US government response to COVID-19.

The subscription service will cost $8 per month for users accessing Twitter on the web and $11 for subscriptions on Apple devices. The extra price can be explained by Musk’s anger when Apple charges a service fee of up to 30% on their app store.

The initial rollout of Twitter Blue caused an uproar when many fake accounts appeared posing as celebrities or companies, and Musk’s team was forced to withdraw the plan.

This time, the company has beefed up its verification process with a review requested by Twitter before receiving the desired blue check mark.

The checkmark will turn yellow for businesses and gray for the weekend government organizationit added.

A blue check mark on an account, indicating that it has been verified by Twitter, was previously free but reserved for organizations and public figures to avoid impersonation and misinformation.

According to the website, new subscriptions for Twitter Blue are currently only available on the web in the US, Canada, Australia, New Zealand and the UK, “with expansion plans”.

But by 1800 GMT, still can’t seem to register.

‘One more lock’

Since he took over, content censorship has become a headache for Musk, who has described himself as a free-speech autocrat and vowed to end most forms of censorship on the site.

Billionaire’s Commitment freedom of speech spooked major advertisers, caught the attention of regulators, and quickly challenged the company’s access to Apple. app store.

Musk believes that Twitter’s previous ownership was strongly leftist and pro-LGBTQ and that accounts were unjustly banned, including that of former president Donald Trump.

On Sunday, he also lashed out at the outgoing key adviser on the US response to the COVID-19 pandemic, Anthony Fauci, a frequent target of cynicism in the news media. possess.

Musk posted a meme showing Fauci telling US President Joe Biden, “Just one more blockade, my king…”

Early in the pandemic, Musk tweeted that concerns about the virus were “stupid,” and that since taking over Twitter, Twitter has removed its policy of targeting COVID disinformation.

His acceptance of right-wing talking points seems to attract growing contempt in politically liberal San Francisco, where Twitter’s headquarters is located.

Musk was booed by a crowd in the city on Sunday night after he was invited on stage by comedian Dave Chappelle.

“Almost as if I offended the disinterested leftists in San Francisco… but that’s okay,” Musk wrote on Twitter after the event.

Carolina Milanesi, a technology analyst with Creative Strategies, warned that Musk’s political shift on Twitter could pose problems for the company in the future.

With engagement dropping dramatically, the return on investment for promotional tweets has “collapsed,” she said.

© 2022 AFP

quote: Musk relaunches Twitter Blue after fake account issue (2022, 12/12) retrieved December 12, 2022 from https://techxplore.com/news/2022-12-musk-relaunches- twitter-blue-fake.html

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