The famous fashion house of Milan Mila Schon has appointed Marc Audibet as the new creative director in a major investment to relaunch the brand.
France-born Audibet will launch her debut collection for Mila Schön in February during the next Milan women’s ready-to-wear catwalk season.
Experienced 67-year-old Audibet started his career at Nino Cerruti back in 1975, before holding a variety of positions as creative director or freelance stylist for homes like biagiotti, Balmain, Trussardi, HermesMaison Vionnet, Trussardi and Madame Grès.
His appointment is an important part of the “new strategic plan” for Mila Schön, where a group of Italian investors led by Barbara Gabarrini Confalonieri and Guido Formilli Fendiare joining forces with Itochu, Japanese trading company. Itochu first gained control of Mila Schön in 1995 before selling its shares later.
A new company Cofedo will now oversee Mila Schön, with a focus on international expansion in Europe, the United States and Asia, with the goal of doubling sales within three years.
“Milan is where Mila Schön originally founded the brand 65 years ago, and it will again be the strategic and creative headquarters of Mila Schön.on Maison, the house said in a release.
The operation is led by the trio of CEOs Formilli Fendi, a member of Fendi’s founding family, where he worked until 2003 as general manager and chief commercial officer, Gaba president.rini Confalonieri – one businessman – and Audibet.
Mila Schön, who died in 2008 at the age of 88, is famous for dressing like Jacqueline Kennedy and Brooke. At Truman Capote’s black and white prom, the most famous prom in postwar New York, Marella Agnelli was voted best-dressed guest in a kaftan hand-embroidered by Schön craftsmen.
“We believe the partnership will begin a new phase of growth and consolidation of the house, and position it strategically among the leading international fashion brands.ions & lifestyle brand. We invested in this project because it is an extraordinary opportunity for a brand represents the best Made in Italy to become a global leader in this field,” said Formilli Fendi.
Added Gabarrini Confalonieri: “Marc Audibet brings his intuition and talent, years of experience and understanding of fabrics and shades. As part of new coursesof the House, he will be an integral part of the effort to achieve target and position Mila Schön as the leader in the affordable luxury car segment. Marc will be able to best interpret Mila Schön’s immense aesthetic legacy with the new variations and interpretation in the brand clothing collections, as well as providing a strong direction for footwear and accessories.”
Founded in 1958 in Milan by Mila Schön, “the chic lady of Italy”, the house won initial acclaim for its French haute couture style. Schön opened his first store on Montenapoleone in 1965; uniform design for Air Italia; became the first Italian designer to show ready-to-wear in Japan; capped the Italian national team for Barcelona 1992 Olympic; and was awarded the famous award Neiman Marcus Reward.
Although the brand has gone astray in recent years, its strong DNA, new financial backing and leadership in the hands of the venerable Audibet mean that this will be a relaunch. movements are closely monitored.
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