Microsoft is said to be considering turning its attention to an all-in-one “super app” that could challenge Apple and Google’s dominance in mobile search.
According to the report of Information (opens in a new tab)an app that could combine shopping, messaging, web search, and news feeds, among even more likely concepts, would see the app act as a single platform for most personal daily needs.
Microsoft executives appear to be looking for a solution to bolster the company’s Bing search and advertising business. By launching an all-in-one platform, the company will also be able to entice customers to its other revenue-generating products, such as Microsoft 365 (formerly Office 365).
Microsoft’s “Super Apps”
Besides the Android-based Surface Duo, which costs only US$1,400, Microsoft has been noticeably absent from the smartphone market for quite some time, following a Windows operating system jailbreak. Phone lasted a decade and failed.
As attention once again turns away from its laptop and tablet lines, it seems Microsoft is ready for a second attempt at drawing people into its own mobile interface, although with a lot of speculation and rumors, it is still unclear if this app will be for iOS or not. and Android devices (that is if it fully launches).
Information details the inspiration for a potential “super app,” stemming from the Chinese-owned WeChat platform, which combines video calling with shopping and gaming.
Microsoft may not be ambitious to create a large, customer-focused platform. Reuters reports that Tesla and Twitter owner Elon Musk have also expressed interest in creating such a product, possibly named “X”.
TechRadar Pro Contacted Microsoft for further comment regarding the construction of such a “Super App”.
