The integration of OpenAI’s technology into Microsoft-owned Bing has steered people toward the less-used search engine and helped it better compete with market leader Google in terms of pageview growth. , according to data from analytics firm Similarweb.
Page visits to Bing has increased 15.8 percent since Microsoft reveal it artificial intelligenceversion supported on February 7th, compared to a nearly 1 percent drop for version Alphabet-search engine owned, data up to March 20 shows.
The metrics are an early indication of the lead Windows The manufacturer entered his fast-moving race with Google for overall AI dominance, thanks to the technology behind ChatGPTviral chatbot that many experts have called the “AI of”Iphone moment”.
They also highlight a rare opportunity for Microsoft to break into the more than $120 billion (nearly Rs 9,89,600) search market, where Google has dominated for decades with a market share of more than 80%.
Gil Luria, an analyst at DA Davidson & Co, said he expects Bing to gain search market share in the coming months, especially if Google continues to delay the integration of synthetic AI into its products. .
While Bing AI has been available to most users worldwide since February, Google just started publicly releasing its Bard chatbot on Tuesday.
“Bing has less than a tenth of Google’s market share, so even if it converts 1% or 2% of users, it will be a huge boon for Bing and Microsoft,” Luria said.
According to application research firm Data.ai, app downloads for Bing have also increased eightfold globally after the integration of AI. Downloads for Google’s search app fell 2% in the same period, the data showed.
However, some analysts say that Google, in the early 2000s, was in the lead Yahoo! To become the dominant seeking player, able to overcome initial setbacks to maintain the lead.
“Google’s ranking algorithm may have a competitive edge over its competitors,” said Yongjei Jeong, an analyst at Mirae Asset Securities in South Korea, referring to how Google’s algorithm helped it beat. Yahoo Search.
© Thomson Reuters 2023
