Microsoft is incorporating ChatGPT-like technology into its Bing search engine, turning an internet service currently far behind Google into a new way of communicating with artificial intelligence.
Microsoft’s second-biggest search engine innovation could give the software giant a head start over other tech companies in capitalizing on the excitement around the world. ChatGPTa tool that has awakened millions of people to the possibilities of the latest AI technology.
Along with adding it in BingMicrosoft is also integrating chatbot technology into edge Browser. Microsoft announced the new technology at an event Tuesday at its headquarters in Redmond, Washington.
“Think Faster, More Accurate, More Powerful” than ChatGPT, built using ChatGPT manufacturer technology openAI but tweak search queries, Yusuf Mehdi, a Microsoft executive who heads its consumer division, said in an interview.
The new Bing public preview went live on Tuesday for registered desktop users, but Mehdi said the technology will expand to millions of users in the coming weeks, and eventually to other platforms. Smartphone app for Bing and Edge. For now, people can try a limited number of queries, he said.
An enhanced partnership with OpenAI has been forming for many years, starting with a $1 billion (approximately Rs 8,300) investment from Microsoft in 2019, leading to the development of a supercomputer. powerful tool specifically built to train the San Francisco startup’s AI models.
While not always realistic or logical, ChatGPT’s master language and grammar comes from having used a huge stock of digitized books, Wikipedia entries, manuals, newspapers, and other online articles.
Microsoft CEO Satya Nadella said on Tuesday that new AI advances “will reshape every category of software we know,” including search, like previous innovations in personal computing and cloud computing. . The key, he said, is to develop AI “with human preferences and social norms, and you wouldn’t do it in a lab. You have to do it out in the world.”
The shift to making search engines more conversational — able to confidently answer questions rather than provide links to other sites — could change the advertising-based business of search. reports, but also poses a risk if the AI system does not properly understand the truth. Their opacity also makes it difficult to source back to the original. artificial image and the text they have effectively memorized, even though Bing only includes footnotes that refer to the source data.
“Bing is powered by AI, so surprises and mistakes can happen,” is the message that appears at the bottom of the preview version of Bing’s new homepage. “Be sure to check the facts.”
As an example of how it works, Mehdi asked the new Bing to compare the most influential Mexican painters and it provides typical search results, plus, on the right side of the page, compiled a fact box summarizing detailed information about Diego Rivera, Frida Kahlo and Jose Clemente Orozco. In another example, he asked it about rap from the 1990s, showing the ability to distinguish between Kris Kross’ song “Jump” and House of Pain’s “Jump Around.” And he used it to show how it could be planning a vacation or helping with shopping.
Gartner analyst Jason Wong says new technological advancements will mitigate what led to Microsoft’s disastrous 2016 launch of experimental chatbot Tay, whose users were trained to make analytical comments. racism and sexism. But Wong said “reputational risks will still come first” for Microsoft if Bing gives answers with low accuracy, or the so-called “hallucination” of AI mixing and mixing data.
Google was cautious about such moves. But under the pressure of ChatGPT’s popularity, Google CEO Sundar Pichai in Monday announced a new voice service called Bard will be made available exclusively to a group of “trusted testers” before being released to the general public later this year.
Wong said Google was surprised by the success of ChatGPT but still had an edge over Microsoft in consumer-facing technology, while Microsoft had an advantage in selling its products to businesses.
Chinese tech giant Baidu this week also announced a similar search chatbot that will launch later this year, according to Chinese media. Other tech rivals such as Meta, the parent company of Facebook, and Amazon are also working on similar technology, but Microsoft’s latest moves aim to position it at the heart of the ChatGPT ideology.
Microsoft revealed in January that it was pour billions more dollars into OpenAI because it looks like it will combine the technology behind ChatGPT, the DALL-E image generator, and other OpenAI innovations into a range of Microsoft products tied to the cloud platform and Office suites for the workplace like email and spreadsheets.
The most surprising thing might be the integration with Bing, the search engine that ranks second in many markets but has never come close to challenging Google’s dominant position.
Bing launched in 2009 as a rebrand of Microsoft’s previous search engines and was run for a time by Nadella, years before he took over as CEO. Its importance was heightened when Yahoo and Microsoft signed an agreement to have Bing power Yahoo’s search engine, giving Microsoft access to Yahoo’s larger search market share. Similar deals have included Bing in search features for devices made by other companies, even though users don’t necessarily know that Microsoft is supporting their search.
By making it a destination for ChatGPT-like chats, Microsoft can invite more users to try Bing, although the new version so far is limited to the desktop and doesn’t have an interface yet. smartphones — where most people now access the internet.
On the surface, at least, the Bing integration seems a far cry from what OpenAI had in mind for its technology. Appearing at Microsoft’s event, OpenAI CEO Sam Altman said “the new Bing experience looks amazing” and is partly based on lessons from the large GPT family of language models. He said the main reason his startup partnered with Microsoft was to help get the OpenAI technology “in the hands of millions.”
OpenAI has long expressed an ambitious vision of securely guiding what is known as AGI, or artificial general intelligence, an unrealized concept rooted in ideas from science and technology. science fiction about human-like machines. OpenAI’s website describes AGIs as “highly autonomous systems that outperform humans at work of the most economic value”.
OpenAI started out as a non-profit research lab when it launched in December 2015 with the support of Tesla CEO Elon Musk and others. Its stated goal is “to advance digital intelligence in a way that is most likely to benefit humanity as a whole, not constrained by the need to generate financial returns”.
That changed in 2018 when it incorporated the for-profit business Open AI LP and moved nearly all of its employees to the business, not long after releasing the first generation of its GPT model to create human-readable text.
Other OpenAI products include the DALL-E imager, originally released in 2021, the Codex computer programming assistant, and the Whisper speech recognition engine.
