Tech

Meta’s VP of Business Messaging Leaves Mid ‘Effective Year’, Cuts Projects


A veteran Meta ad product executive will leave the company in May, according to an internal announcement obtained by Reuters, amid the CEO’s months-long cuts to projects and staff. . Mark Zuckerberg known as the “effective year”.

Dan Levynow the social media giant’s vice president of business messaging, said in an internal Meta social media post on Monday that he wants to focus on his family after losing a family member. child with leukemia.

“I made this decision slowly (over 2 years) and then suddenly,” he wrote.

ONE meta A spokesperson confirmed Levy’s departure and said business messaging will remain a strategic priority and area of ​​investment for the company this year.

Levy did not immediately respond to a request for comment.

Levy has been at Meta for 14 years. The business messaging project he’s spearheading has been praised by Zuckerberg for its growth potential, although he was replaced last year as overall head of advertising and business products. business.

Previously, Levy ran Meta’s advertising and business products division, now known as Monetization. He was replaced in that role last year by John Hegeman, another longtime executive who had been managing advertising product under Levy, and in the new role he has become the boss of the company. Levy.

That larger unit oversees Meta’s adaptation to Apple‘S iOS privacy changes in 2021, a costly disruption that cuts Meta’s access to valuable user data on which Meta has built its targeted advertising business.

The division attempted to build in-app commerce features to compensate for that “loss of signal,” while also using artificial intelligence to improve ad targeting accuracy, with various successes.

Executives see business messaging as another part of the solution, as it could eventually monetize the popular chat app WhatsAppwas purchased by Meta for $22 billion (approximately Rs 1,81,000) in 2014 but has yet to generate significant revenue.

Zuckerberg said the business area – in which brands pay to use Meta’s WhatsApp, Messenger and Instagram chat services to sell products and manage customer interactions – will likely be “the mainstay of the business.” next main column” of the company in terms of sales growth.

Levy’s departure comes at a time of struggling Meta, which last week announced a second major round of layoffs tied to a restructuring plan aimed at weeding out lower-priority projects. and “flattening” the middle management layers.

Another VP of advertising in sales, Michelle Klein, also announced this week that she is leaving. She led a marketing unit of approximately 1,000 people and directed the company’s rebranding from Facebook to Meta, follow her LinkedIn file.

Meta also confirmed her departure. Klein did not immediately respond to a request for comment.

© Thomson Reuters 2023


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