Meta’s new general AI features aim to make ad creation easier – and they’re completely free
Social media feeds are ideal for well-executed advertising and campaigns can help businesses grow significantly — but they take a lot of work to create. New meta Innovative artificial intelligence (AI) tool that aims to make it easier to manage perfect creatives.
On Tuesday, Meta unveiled new general AI features and upgrades that build on its existing offerings, and help businesses create and edit new ad content, to help with the process. This is faster and more efficient.
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Meta first introduced general AI features to advertisers in October, including background generation, which allows users to swap backgrounds for their product images; image expansion, automatically adjusting advertising content to different aspect ratios; and text variations, creating multiple ad text options from the advertiser’s original.
Now, the company is adding new image and text creation capabilities, the highlight being a new image variation feature that can create alternate iterations of your content based on the native ad.
As seen in the video below, the user’s original ad, an image of a cup of coffee with a meadow in the background, has been transformed into a completely new set of images showing a cup of coffee in front of leaves fresh.
This feature is now rolling out to users — in the coming months, it will be upgraded to include text prompts for users to customize the generated model content to suit with more specific user vision. Additionally, users can overlay text onto those images, choosing from dozens of typefaces to complete the ad, as seen below.
These features have the potential to bring a lot of value to businesses as they allow already hard-working marketers and business owners to save time and money when shooting a new product and running a campaign. completely new.
Meta’s new features also make it easier for businesses to reach their target audience because footage can be tailored to suit a variety of interests without the need for extensive project planning to turn new ideas into reality.
Image scaling is being upgraded to include Stories and Feeds on both Instagram and Facebook, making it easier for users to fit the same content across aspect ratios and eliminating the need for adjustments handmade.
Similarly, Meta is upgrading its text generation feature to include ad headlines in addition to the main text. Meta reveals that this text feature will be built in “soon.” Camel 3The company’s most advanced large language model (LLM), making the feature much more advanced than it is today and providing advertisers with more comprehensive help.
All of the integrated AI features are available in Meta’s Ads Manager through Meta’s innovative Advantage+, the hub for optimizing user ad content.
Meta will continue to offer these tools at no additional cost to users, with the hope that increased ad performance will encourage companies to continue advertising with Meta. Meta claims that companies have seen improved ad performance by leveraging some of these tools.
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For example, Meta shares that skin care brand Fresh saw a 5x return on ad spend by running Advantage+ shopping campaigns with Store Ads and creative AI text variations . Similarly, Casetify saw a 13% increase in return on ad spend when testing GenAI Platform Generation.
Creative AI is great at generating quality creative content at impressive speed and scale, so we’ll continue to see more applications supporting marketers in the coming months. Recently Adobe announced one General AI toolkit marketers can use it to help with everything from creating content for a campaign to deploying that content.
