Tech

Meta Working to Speed ​​Up Metaverse: Why Success Is Uncertain for the Social Media Giant


A year after rebranding from Facebook to Meta, the social networking giant is working to make the metaverse a familiar part of everyday life, providing users with new features and tailored advertising. new virtual reality.

However, analysts say the company has played down the hype a bit as it struggles to achieve its goal of creating an interactive virtual world that they see as the next phase of online activity. .

The biggest announcement from this week’s Meta Connect event – the virtual reality giant’s annual conference – is the much-anticipated launch Meta Quest Pro VR headset, targeted at professionals in the creative field.

But there are also pins – such as the one for the user’s avatar in Meta .’s Horizon World virtual worlds, as well as facial expressions.

Is this the future? The company said yes.

Meta Reality Labs vice president, Mark Rabkin, predicts: “The reverse superhero will be stalking us”.

“I think it’s going to feel really far-fetched and then there’s going to be some pockets and niches that are suddenly really useful – and then we’ll realize that the gaps… are getting smaller, and suddenly it is here.”

For Rabkin, executives can save time and money by meeting in the metaverse and artists can capture virtual venues for concerts, comedy shows and activities. other entertainment.

Bridges, skyscrapers, shoes, r and more can be designed in 3D using digital tools in the metaverse.

“We’re building things that power the metaverse and will be part of the metaverse,” Rabkin said.

“We’re investing heavily to pull the future forward a little bit.”

Smile and nod

A year ago, Facebook rename itself Meta to signal its devotion to an inverse future.

In a small step down that road, the $1,500 (about Rs 1,25,000) Quest Pro headset – aimed at architects, engineers and designers, among others – boasts has new features aimed at improving the user’s perception of the real presence of others.

“The moment they start to smile or when they raise an eyebrow… your profile picture should be able to show all of that and more,” Chief Meta Mark Zuckerberg said at Meta Connect.

The company said it is working with Microsoft, Adobe, Voice markand others to synchronize popular business software with the virtual world with Quest Pro.

“At Microsoft, we’re super excited about the metaverse and how the digital and physical worlds come together,” Microsoft CEO Satya Nadella said during the presentation.

Microsoft is “really leaning on” to create widely used productivity software, as well as its own built tools HoloLens According to Rabkin, the headset is augmented reality, compatible with Quest Pro.

Zuckerberg emphasized that Meta wants VR platform to combine with services from other companies.

“Our engine will not only run on different devices, including not ours, but there will certainly be multiple universes coming together in different ways,” explains Rabkin.

The technical advancements built into the Quest Pro are expected to eventually make their way into lower priced headsets for the average consumer.

Handling the hype

Zuckerberg was quoted by tech news site The Verge as saying he doesn’t expect the metaverse to bring the company meaningful paychecks for years, setting a “bottom of disillusionment”.

As for Creative Strategies analyst Carolina Milanesi, Meta didn’t stress the metaverse hype in favor of talking more about the bottom lines of how it will work.

“I think it’s because they found a really hard way to make this in terms of actually creating that world,” Milanesi told AFP.

VRDirect CEO Rolf Illenberger told AFP.

Microsoft, Sonyand HTC are among the players, and Apple is said to be planning to release its own virtual reality headset.

“On one hand, Mark Zuckerberg needs to be acknowledged as a hero, a visionary because he’s driving the industry like no other,” said Illenberger.

“But on the other hand, his bad reputation is, to some extent, blamed on the metaverse as a technology.”

Critics say Facebook’s rebranding to Meta is a move to distance the tech company from scandals, including a whistleblower who said it valued profits over people’s safety. use.


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