Tech

Meta ‘violating EU antitrust rules’ on Facebook ads


The Commission, the governing body of the 27-nation European Union, has had some trouble with Meta

The Commission, the governing body of the 27-nation European Union, has had a number of disputes with Meta.

The European Commission said in a preliminary finding on Monday, US online giant Meta appeared to have “violated EU antitrust rules” in its online classifieds section. your Facebook group.

“The Commission took issue with Meta’s linking their online classified advertising service, Facebook Marketplace, to their personal social network, Facebook,” it said in a statement.

“The Commission is also concerned that Meta is imposing unfair trading conditions on Facebook Marketplace competitors for their own benefit.”

The Commission, the 27-nation European Union regulator, has had a number of disputes with Meta and other major Tech companies over their practices.

Its policy arsenal has been beefed up this year with two new EU pieces of legislation, the Digital Services Act and the Digital Markets Act, which impose massive financial penalties in cases of violations. offense.

Those statutes will be in full force until 2023 and 2024.

Monday’s announcement talks about “suspected violations” of the EU antitrust law and give Meta an opportunity to respond to the committee’s official Statement of Objection.

Those concerns centered on how Meta provides Facebook users with automatic access to the Facebook Marketplace “whether they like it or not”.

The commission said the link could unfairly disadvantage competitors on Facebook Marketplace.

Concerns also focus on unfair trading practices on classified online advertising services that compete for ads on Facebook or Instagram, both of which are part of Meta.

The commission said it was concerned that user terms on those platforms could allow Meta to use ad-related data from competitor to promote Facebook Marketplace.

If EU concerns stand and enough evidence of violations is presented, Meta could face fines of up to 10% of its total annual global turnover.

Meta’s global revenue for the 12 months ended September 30 was $118 billion.

The Commission can also ban violations.

© 2022 AFP

quote: Meta ‘violation of EU antitrust rules’ on Facebook ads (2022, 19 Dec) retrieved 19 Dec 2022 from https://techxplore.com/news/2022-12 -meta-breached-eu-antitrust-facebook.html

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