Meta prepares to compete with Google and Bing with a new search engine powered by AI
Meta Platforms is working on an artificial intelligence-based search engine as it looks to reduce its dependence on Alphabet’s Google and Microsoft’s Bing, The Information reported on Monday.
The AI search engine segment is heating up with OpenAI, maker of ChatGPT, Google and Microsoft all vying for dominance in the rapidly growing market.
Meta’s web crawler will provide conversational responses to users about current events on Meta AI, the company’s chatbot on WhatsApp, Instagram and Facebook, according to the report citing a strategic participants.
Facebook’s owner currently relies on search engines Google and Bing to provide users with answers about news, stocks and sports.
Meta did not immediately respond to Reuters’ request for comment.
Google is actively integrating its newest and most powerful AI model, Gemini, into core products like Search, to deliver a more intuitive and conversational search experience.
OpenAI relies on its largest investor, Microsoft, to access the web to answer topical queries using the Bing search engine.
However, the practice of crawling the web to train AI models and search engines has raised concerns about copyright infringement and fair compensation for content creators.
Meta said last week its AI chatbot would use Reuters content to answer user questions in real time about news and current events.
