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Meta Launches Paid Blue Tick For Instagram, Facebook. It Costs…


Meta launches paid Blue Tick for Instagram, Facebook.  Expense...

The product will launch first in Australia and New Zealand.

San Francisco:

Facebook and Instagram owner Meta will launch a paid subscription service starting at $11.99 a month that will let users verify their accounts, CEO Mark Zuckerberg announced on Sunday , following a similar move by Elon Musk on Twitter.

Meta Verified, which will launch first in Australia and New Zealand this week, will allow users to “verify your account with a government ID, get a blue badge, get additional anti-impersonation protection for with accounts that claim to be friends and have direct access to customer support,” Zuckerberg said.

“This new feature is intended to enhance authenticity and security across our services,” he wrote in a statement posted on his Facebook account.

The company said there would be no changes to verified Facebook and Instagram accounts, adding that only users over the age of 18 would be allowed to sign up. This service is not yet available for businesses.

Musk’s initial efforts to launch a similar service at rival social media network Twitter last year backfired violently with a series of embarrassing fake accounts that spooked advertisers and doubts about the future of the site.

He was forced to pause the effort briefly before restarting it for silent reception in December.

Meta’s announcement comes as the social media giant, which has struggled with financial difficulties over the past year, announced in November that it would lay off 11,000 employees or 13% of its staff – a level Largest layoff in the company’s history.

The layoffs are part of a wave of layoffs announced by the Silicon Valley giants in recent months, as the once unavailable sector faces a dismal economic situation.

Meta is also under pressure to take a big gamble on the metaverse, the virtual reality world that Zuckerberg believes will be the next online frontier.

Last year, investors punished Meta, causing the company’s stock price to drop by a staggering two-thirds within 12 months, but the stock recovered somewhat in 2023.

Zuckerberg remains optimistic about the future of Meta.

Earlier this month, the company reported its first annual revenue decline since going public in 2012, but the drop was less devastating than expected.

The company also recently announced that the number of daily users on Facebook hit 2 billion for the first time.

(Except for the title, this story has not been edited by NDTV staff and is published from an aggregated feed.)

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