Meta is closing Bulletin newsletter, TikTok is the ‘why’
Citing a spokesperson for Meta, TechCrunch reports that creators have until early 2023 to continue monetizing subscriptions. In the meantime, they can also explore other options – such as Substack – to monetize their newsletters. Creators will also have access to the email addresses of all their subscribers so they can notify them of any changes.
“The newsletter has allowed us to learn about the relationship between Creators and their audiences and how to better support them in building their communities on the web. Facebook. While the off-platform product itself is coming to an end, we remain committed to helping these and other Creators succeed and thrive on our platform,” the spokesperson was quoted as saying. lead said.
Meta intends to take on TikTok
Meta says that it will refocus resources from Bulletin to the discovery algorithm so it can compete with TikTok, which the company considers its biggest competitor in the social media space. According to an internal memo accessed by The Verge earlier this year, Tom Alison, the Meta executive in charge of Facebook, noted that the platform plans to prioritize recommending posts over displaying content from accounts that people follow. Here’s what the TikTok feed looks like.
The memo also suggests that Messenger and Facebook, which were separated to function as separate apps, will be brought back together. Executives at Meta are clearly hoping that both of these changes, along with the emphasis on Reels, will not only create stiff competition for TikTok but also draw the younger generation back to Facebook.
The development comes days after a media report stated that Meta . CEO Mark Zuckerberg notify in an internal call to employees about the hiring freeze in the company. He also said that the company will “steadily reduce headcount growth over the next year.” The social media company is looking to cut costs amid the global economic downturn, and it is said to be planning to reduce costs by at least 10% in the coming months.