Meta on Monday announced the appointment of Vikas Purohit as director of Meta’s Global Business Group in India to lead strategy and charter delivery, with a focus on the country’s largest agency and advertising partners. water.
Purohit will lead the company’s strategic relationship with the country’s leading brands and dealers to promote Meta Meta said in a statement on Monday, revenue growth across key channels in India, as well as partnerships with the media and creative ecosystem to drive adoption of digital tools by brands. largest advertiser and agency.
The director will have the company’s main business verticals, agency teams, and business solutions teams report to him, according to Meta’s statement. Purohit will report to Arun Srinivas, director and head of Business Advertising for Meta in India.
Meta says Purohit has over 20 years of experience in senior sales, sales and marketing roles at companies such as Tata CLiQ, Amazon, Reliance Brands, Aditya Birla Group and Tommy Hilfiger. He started his career at Aditya Birla Group before joining Tommy Hilfiger and later running retail at Reliance Brands.
Arun Srinivas, Director and Head of Advertising Business at Meta, India, said: “India’s largest businesses and agencies are playing a vital role in the unfolding digital economy. across the country and building innovative business models that are inspiring marketers globally.I am delighted to welcome Vikas as he joins our team to shape the role. that Meta platforms can play in supporting businesses…”
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