Merit’s best-selling foundation, Minimalist, is finally back – and with a major upgrade. During relaunch – added online at merit and Sephora today – may look the same, this tube now holds twice as much product as the original, giving users more creamy, blendable formulas that sold out six times in the first generation and became the best-selling foundation at Sephora. And that’s not even the best part: It’s the same price as the original.
This all-in-one lotion now has twice as many products for the same price as the original. It’s great for concealer, foundation, and contour. Plus, the travel-friendly packaging makes the product reusable and easy to take on the go.
Since its launch in January 2021, merit has developed a huge following for its easy approach to beauty, not only in makeup-free aesthetics, but also the products themselves, many of which love the many uses among beauty enthusiasts. The Minimalist, which has over 10,000 people on its waitlist, is also a multipurpose wonder. It was originally created as a concealer, but consumers quickly used it to cover the entire face – and Merit noted.
Because The Minimalist is also popular for foundation, the brand decided to give people what they want and increase the amount of formula in the tube. The new patch is essentially the same size as the original patch, but just a little deeper to fit the additional product. It is important to keep it user-friendly and safe while traveling, as the brand is geared towards minimalism and ease.
The foundation offers light to medium coverage and is available in 20 shades. Creamy formula with skin-friendly ingredients, like glycerin to hydrate and narcissus extract to combat pigmentation, and is made to be safe for acne-prone skin, so it won’t cause breakouts acne. It also wears long while feeling light, and it won’t wrinkle or cake.
True to its multi-use reputation, you can even take The Minimalist in a shade darker than your skin tone and use it as a contouring bar. Paired with Day Glow highlighter (looks great as eyeshadow), Flush Balm (can double for lip color) and Clean eyelashes mascaraand you’ve got a full face makeup with just a few handy products.
Shoppers can now use new and improved clubs Merit.com and Sephora.comand it’s also rolling out in Sephora stores starting today.
