Tech

Meet Sua, SK Telecom’s new ‘robot girl’


Korea’s leading wireless carrier SK Telecom introduced a virtual human model to drive its artificial intelligence (AI)-based assistance platform. The virtual female model has been named Sua. The robot girl was developed by 3D graphics development company On Mind Inc. Sua is the latest in a list of recent virtual human development projects, mainly by game companies, introduced in Korea, the most notable of which is Rozy, an influencer virtual created by a video technology company. Sidus Studio Xgained attention by starring in several popular product commercials.
What will Sua do?
Sua will make her debut as an SK Telecom model in an advertisement for the company’s AI-powered platform A. (pronounced A dot). A. is SK Telecom’s content streaming platform. It works about 10 channels for movies, TV series, sports shows and others.
According to SK Telecom, Sua is the first virtual person used as a product endorsement model in the country’s telecommunications industry. She will appear with the K-pop singer Jang Won-young in A.’s latest advertising campaign document, Yonhap news agency reported.
What does Sua look like?
SK Telecom said that the image of Sua’s face has been transformed graphically compared to the image of a real actress who performed her role in the filming of the commercial A. Sua’s voice was created by using the company’s AI-based speech synthesis technology to drive natural communication with users in real time.





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