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Maya Rudolph Will Replace M&Ms Characters in Ads After Backlash


M&M’s, the popular candy brand owned by Mars Wrigley, announced on Monday that it would be “indefinitely taking a break” from its “speakers,” deciding that cartoon characters have , legs and minimal facial features are simply too divisive for a polarized America. to retrieve.

The characters, who have appeared in the company’s advertisements for decades, do not consider abortion or storing confidential documents. But right-wing figures, including Fox News’ Tucker Carlson, have criticized the candy as “Woke M&M’s,” due to a series of cosmetic improvements in recent years.

This is how we got here, to the extent that it can be explained.

In a statement on MondayMars Wrigley begins with words familiar to anyone about to have a farewell conversation: “America, let’s talk.”

“Over the last year, we have made a number of changes to our beloved spokespeople,” the company said. “We’re not sure if anyone noticed.”

Most people didn’t.

“We certainly don’t think it’s going to disrupt the Internet,” the company said. Few people thought it was there.

“But now we get it – even a pair of candy cane shoes can be polarizing,” the company continued, no doubt leaving many confused as to what this sentence might mean. We will come back to that.

Polarity is “the last thing M&M wants because we’re all about bringing people together,” the company says. “Therefore, we have decided to indefinitely suspend the spokespersons.”

It offered a clear solution: “In their place, we are proud to present a spokesperson with whom America can agree: beloved Maya Rudolph,” actress and former “Saturday Night Live” cast member, who, to this day, has not been at the center of any culture wars. “We believe Ms. Rudolph will champion the power of joy to create a world where everyone feels they belong,” the company said.

Gabrielle Wesley, marketing director for Mars Wrigley North America, said in a statement that the decision to invite Ms. Rudolph as “head of fun and spokesperson” for M&Ms has “been taking place for some time.” Ms. Rudolph will appear in an ad campaign that will premiere during the February 12 broadcast of Super Bowl LVII, the company said.

Ms Wesley said: “M&Ms’ original colorful cast of spokespeople are now pursuing their personal passions.

It turns out there’s an appropriate level of sexiness that M&M characters should exude in their footwear, and America is divided on how sexy it is.

January 2022M&M’s gave its two female spokespeople a break for their aching feet, swapping out their green M&M’s heels for flats and swapping out their brown M&M’s brown heels for smaller, more comfortable heels.

This decision, for some, is an injustice.

“M&M’s will not be satisfied until every last cartoon character is deeply unattractive and completely androgynous,” Mr. Carlson criticized on his show. “Until the point where you don’t want to drink with any of them. That is the goal. When you’re completely off, we’ve hit the mark. They won.”

The new form of the candy wasn’t exactly Mr. Carlson’s primary concern — the clip received some derision from his political opponents, and most people moved on. But this month, Mr. Carlson announced that “the awakened M&M is back” after Mars Wrigley introduced a new purple M&M to the roster and others with a new look.

“The green M&M got the boots back but it looks like a lesbian now, maybe, and also has an oversized purple M&M,” he said. “So we will include that, of course. Because that’s what we do.”

The M&M’s Twitter account has shown little interest in the spat, in recent months tweeting mostly to wish everyone happy holidays. In early January, when the purple M&M was revealed, the brand said it was “honoring the women who are changing the status quo across the country”.

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