Powertrains, electronics, battery systems, chargers and connected experiences have been designed by Matter for the past 4 years. Motorcycles will use a liquid-cooled battery pack.
Matter, a tech startup based in Ahmedabad, has announced that it will launch its first electric vehicle on November 21, the company says it will be an “e-bike” sports”. The main highlight of the new electric motorcycle is that it will feature India’s first liquid-cooled battery pack. At the moment, there are no details about the vehicle’s design, battery capacity or range.
The company says that the battery pack has undergone rigorous testing to ensure safety and reliability. This is the first time a manufacturer in India has used a liquid-cooled battery pack.
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The upcoming batch of electric sports motorcycles will be assembled at the company’s new Changodar plant in Ahmedabad. The production facility spread over 2,00,000 Sq ft will produce 60,000 units with an expanded capacity of 2,00,000 units per year. In the coming years, the company will directly and indirectly employ 1000 people.
The company is planning to enter the market with an omni-channel approach through experience centers and reseller models, with the goal of providing a connected experience for potential customers. The distribution network will be established in 4 phases, starting with Tier 1 markets, then reaching India.
Group of Matter founder, Mohal Lalbhai, Group Founder will reveal. He said, “We believe we have created something incredibly unique for riders to enjoy and we are delighted to finally see it in action like a full bike. native. Motorcycles, as a category in the world of electric two-wheelers, are completely untapped and underdeveloped. We take pride in our work and can’t wait to introduce it to consumers. “
Arun Pratap Singh, Co-Founder and COO, Matter, said, “EVs are still in their infancy, and it is imperative that we invest in omnichannel experiences to build relationships and brand trust among our customers. potential consumers and a larger community of EV enthusiasts in the long term. We plan to work with our network partners to help consumers understand more about the emerging category through the retail experience. Our aim is to optimize all touchpoints for the best customer experience, not just to drive sales conversions. “
Date of first publication: October 22, 2022, 16:58 PM IST
