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Mattel is bringing back Barney in 2024 with a new TV show (and a new look) : NPR


Mattel released a preview of Barney’s new animated look on Monday, along with news that the dinosaur will star in a new global series in 2024.

Mattel Corporation


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Mattel Corporation


Mattel released a preview of Barney’s new animated look on Monday, along with news that the dinosaur will star in a new global series in 2024.

Mattel Corporation

BarneyThe polarizing purple dinosaur that has been a mainstay of many millennial educations will triumphantly return to TV screens next year — but this time, he’ll be animated.

Mattel Corporation announced a “comprehensive revival of the Barney brand”, stating that a new flagship series will air globally in 2024. There are also works: movies, YouTube content, music, toys, books and clothes for children and those with a child’s soul.

And while the new and improved Barney may have bigger eyes and a more flexible jaw, the lessons he conveys through song and dance will be familiar to many old fans, Mattel said. .

Mattel franchise director Josh Silverman said: “Barney’s message of love and kindness has stood the test of time. “We will rekindle the nostalgia of generations who grew up with Barney, now parents, and introduce the iconic purple dinosaur to a new generation of children and families around the world through across content, products, and experiences.”

Original Barney and friends The series began airing on PBS in 1992 and continued until 2010, a testament to the show’s popularity among preschool-age children.

But, perhaps inevitable, the purple T. rex, the human figure behind sweet songs like “I love you” Not everyone’s cup of tea. A wave of dark adult humor followed Barney’s success, beginning with a 1993 film Saturday Night Live skits in it basketball star Charles Barkley tormented Barney on court.

Barney’s reboot is Mattel’s latest attempt to revive its legacy brands for a new audience. Most recently, Mattel relaunched the 1980s Masters of the Universe Franchise with two animated shows on Netflix and a new line of action figures.

Other major Mattel brands, like Barbie doll, hot wheel And Thomas & Friends has been popular for decades, but is struggling to get the company through the latest wave of inflation.

Last week, Mattel expected 2023 earnings to be below expectations as its stock continues to fall. Net sales down 22% in the company’s fourth quarter compared with a year earlier.

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