Fashion

LVMH Japan partners with SoftBank to enhance customer experience


Japanese luxury fashion house LVMH and Japanese parent company SoftBank Corp have signed a strategic partnership to enhance customer experience and services for luxury brands by leveraging technology. The fashion house aims to develop and accelerate new customer experiences in stores and online, using a range of SoftBank solutions and know-how.

LVMH Japan adapts its services to an evolving environment, including expanding online sales, reaching customers remotely, and supporting diverse interests across customer segments new and younger. Combining LVMH’s renowned tradition, innovation and quality with SoftBank’s leading-edge technology and digital expertise, LVMH Japan and SoftBank will take on the challenge of creating a great customer experience. create and accelerate digital transformation. Both will also respond to further changes in the business environment in the future, the two companies said in a joint media release.

This partnership will enable the acceleration of several key innovations and technologies for LVMH Japan including VR/5G technology, Line-Based Communication with Customers and Cashless Payments.

Japan’s luxury fashion house LVMH and Japan’s parent company SoftBank Corp. have signed a strategic partnership to enhance customer experience and services for luxury brands by leveraging technology. The fashion house aims to develop and accelerate new customer experiences in stores and online, using a range of SoftBank solutions and know-how.

VR / 5G technology will bring new experiences and brand stories to customers. Leveraging the power of 5G, in-store customers will be able to communicate in real-time with artisans in virtual reality and experience the production process of products and immerse themselves in history and values. by Maison. LVMH Japan and SoftBank will conduct a specific review of this project to create an innovative customer experience.

LVMH Japan has increased the digitization of customer communication by creating official accounts for several brands on the Line messaging app operated by one of SoftBank’s group companies, Line Corporation. From now on, LVMH Maisons will go even further and develop new operational marketing initiatives and data use cases with the support of the Official Line Account features.

In 2018, LVMH Japan implemented a payment service application provided by SB Payment Service Corp, a company of SoftBank group. This application has facilitated QR code payment services in China and tablet payment anywhere in stores, contributing to a luxurious shopping experience and increasing sales. row. In the future, LVHM Japan will consider implementing PayPay and other QR Code payment services to provide even more cashless options, thereby facilitating smoother customer service for more customers, the statement added.

Toni Belloni, group executive director, LVMH, said: “This new, unprecedented and significant partnership with SoftBank is a reflection of our noble ambition: to embrace digital technology to deliver services and New features to keep the customer at the center. By combining the best approaches in our respective industries, it will move us forward. The new opportunities offered to our clients are exactly what our talented team is working for at LVMH: a unique and unforgettable experience. ”

Yasuyuki Imai, representative director & COO of SoftBank Corp., said: “We are proud to have this strategic partnership with LVMH Japan. In line with our ‘Beyond Carrier’ strategy, SoftBank leverages DX in various industrial sectors, leveraging innovative technologies underpinned by our media business platform. With this strategic partnership, we will work closely with LVMH Japan, which operates a number of world-renowned luxury brand businesses, to implement a series of measures to enhance the customer experience. customer experience through technology. As such, we are anticipating an acceleration of digital transformation in the fashion sector and beyond.”

Fiber2 Fashion News Desk (KD)





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