Tech

Lululemon launches Mirror home gym equipment claim subscription service


On October 5, Lululemon will launch New membership service requires Mirror home fitness equipment. Lululemon Studio builds on 10,000 on-demand and live-streaming classes already accessible with a Mirror subscription. Members will have access to legacy online content from studio partners, can stream new classes they release each week, and can sign up for live classes at physical locations theirs at a discount. Currently, the program lists eight partner studios, which are AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix. Members will also receive discounts on Lululemon products and early entry into its events.

Like New York Times Note, the new program is part of the company’s effort to expand Mirror’s reach. Lululemon bought Interactive home gym startup Mirror for $500 million in 2020 during the peak of COVID-related lockdowns, when people have no choice but to work out at home. As restrictions were eased, people started flocking to the gyms again. Home fitness companies are finding their sales are dwindling and the demand for their products is much smaller than before. Peloton, for example, great loss worth $757.1 million in the first three months of 2022. Lululemon itself reduced its Mirror sales prospects for 2021 from $125 to $130 million from $250 million to $275 million.

In an interview with Time, Lululemon CEO, Calvin McDonald, said: “What we’ve seen in connected fitness is a twist in the pandemic-driven shift, where guests really demand and seek convenience The benefits and possibilities are not just one solution to work out at home. Profitability is within our control. We are choosing to invest to grow the business.” McDonald’s did not say how much the Mirror has covered. many users, but it clearly brought in new customers for the brand. He also said that the company expects Mirror to account for 5% of their sales over the next five years.

The Lululemon Studio membership will cost $39 a month and all existing Mirror subscription members will automatically become Studio members. Those who don’t already have a Mirror will have to get one first. To lower the barrier to entry, Lululemon will slash the price of Mirror by almost 50% and will sell it for $795 (original price $1,495) for a limited time starting October 5.

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