Louis Vuitton dazzles luxury-seeking Seoul with its first pre-fall show




April 30, 2023

LVMHtop fashion brands Louis Vuitton held its first pre-fall fashion show Saturday on a bridge in Seoul, the capital of a top luxury market.


In one of the most important events since the president and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the two-story Jamsu bridge over the Han River was flooded with green shade.

The model walked on the 795-meter (2,608-foot) bridge, where traffic was halted for 24 hours, wearing sporty, tight-fitting designs with geometric patterns designed by Nicolas GhesquièreArtistic director of women’s collections at Louis Vuitton.

They strode out of the tunnel in high heels, wearing slick windbreakers, flared miniskirts, and plaid suits. Traditional Korean music combined with contemporary compositions for the background.

In common with other European luxury homes, including dior And ValentineVuitton has sought to tap into the global popularity and youth appeal of K-pop stars, calling them ambassadors for wearing and promoting their clothing.

On Saturday, creator and director of the hit Netflix 2021 drama “Squid Game” Hwang Dong-hyuk joined the show’s perspective.

According to analysts at Morgan Stanley speak.

© Thomson Reuters 2023 All rights reserved.


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