In particular, the items are inspired by designs from the LCamero Brand Armonía Collection, LCamero’s existing practical fashion line. As a botanical NFT, this digital collection bridges the gap between the physical and digital worlds, according to a House of Fashion press release.
American artist and fashion designer Lisa Camero has announced the launch of a limited edition phygital collection, offering a preview of her growing NFT (non-fungible token) brand, House of Fashion. Dubbed ‘Earth Genesis’, the collection features 50 NFTs on clothing designs with a very limited run of 10 phygital NFTS per design.
Each NFT limited edition comes with a matching redeemable physical piece, as well as a Decentraland wearable. The limited edition launch marks the first time any fashion brand or NFT project has created an actual NFT for a fashion item that exists in real life and in the metaverse for Decentraland, a platform browser-based 3D virtual world.
LCamero is about to launch House of Fashion, a digital fashion brand and PFP (Profile Picture) collection, to celebrate the world of fashion and its impact on society, culture and personal values. through both the physical and digital universes. The release of the full NFT collection is set for October 21, 2022.
Beyond House of Fashion’s collection on the Ethereum blockchain consists of over 10,000 randomly generated digital artworks, it will also provide activations, virtual experiences, and real-world fashion shows. and metaverse, redeemable fashion items, owner-exclusive physical capsule collections, augmented reality (AR) and virtual reality (VR) digital wearables, and Community involvement.
“We all wanted to blur the lines between the physical and digital worlds of fashion,” said LCamero. “Our physical and digital selves are increasingly intertwined. Now, I’m excited to give people the tools to express themselves through the things we wear, both lingerie and outerwear.”
Born in New Jersey and raised in Puerto Rico, Camero moved to Miami in 2008 to pursue a career in fashion design. She graduated from Miami International College of Art & Design in 2012. After working in corporate America, she decided to explore her creative side, starting an eCommerce clothing line LCamero. Brand in 2018.
“There are a lot of creative ideas I want to come up with, but I always feel limited by the physical art. Now, through NFT, I can explore my wildest imaginations combining fashion and art,” said LCamero, who highlights recurring feminine themes throughout his work.
In an effort to bring more individuals into the Web3 space, Earth Genesis plant NFTs are being given away for free ahead of the launch of the House of Fashion collection. Those interested in acquiring the NFT can do so by following the Twitter account House of Fashion, where raffles, creative contests and random drawings, added to the release.
The Earth Genesis phygital NFT collection can now be viewed on OpenSea.
Fiber2 fashion news desk (NB)